Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | m.b.a. | |
| Department | ||
| Organization | Institute Of Aeronautical Engineering | |
| Position | ||
| Exam Date | January, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
Hall Ticket No Question Paper Code: CMB010
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA II Semester End Examinations (Supplementary) January, 2018
Regulation: IARE-R16
MARKETING MANAGEMENT
(Master of Business Administration)
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. Define marketing management. Discuss the marketing philosophies.
Discuss the role, scope and importance of marketing information system.
2. Discuss the importance and scope of marketing.
" Marketing begins before production and ends after production" Discuss.
UNIT II
3. Explain product life-cycle with a neat diagram.
Discuss the product line and product mix with examples.
4. Discuss the factors influencing consumer behavior.
Why analyzing consumer markets are important for an organization?
UNIT III
5. What is marketing segmentation? Explain the bases of segmentation for business markets.[7M]
How to evaluate the market segments and measure its effectiveness?
6. Define the term 'positioning.' Discuss the positioning strategies in detail.
Explain target marketing strategies in detail.
UNIT IV
7. What is Sales Promotion? Explain various sales promotion techniques.
Discuss the factors influencing marketing channel strategies.
8. Discuss advertising and public relations in detail with examples.
What is promotion mix? Discuss the various factors determining promotional mix.
Page 1 of 2
UNIT V
9. Discuss digital marketing and social marketing in detail.
Explain various pricing strategies.
10. How rural marketing is different from urban marketing.
Discuss balance of payments and relationship marketing in detail.
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA II Semester End Examinations (Supplementary) January, 2018
Regulation: IARE-R16
MARKETING MANAGEMENT
(Master of Business Administration)
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. Define marketing management. Discuss the marketing philosophies.
Discuss the role, scope and importance of marketing information system.
2. Discuss the importance and scope of marketing.
" Marketing begins before production and ends after production" Discuss.
UNIT II
3. Explain product life-cycle with a neat diagram.
Discuss the product line and product mix with examples.
4. Discuss the factors influencing consumer behavior.
Why analyzing consumer markets are important for an organization?
UNIT III
5. What is marketing segmentation? Explain the bases of segmentation for business markets.[7M]
How to evaluate the market segments and measure its effectiveness?
6. Define the term 'positioning.' Discuss the positioning strategies in detail.
Explain target marketing strategies in detail.
UNIT IV
7. What is Sales Promotion? Explain various sales promotion techniques.
Discuss the factors influencing marketing channel strategies.
8. Discuss advertising and public relations in detail with examples.
What is promotion mix? Discuss the various factors determining promotional mix.
Page 1 of 2
UNIT V
9. Discuss digital marketing and social marketing in detail.
Explain various pricing strategies.
10. How rural marketing is different from urban marketing.
Discuss balance of payments and relationship marketing in detail.
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Subjects
- accounting for management
- business law and environment
- business law and ethics
- business research methods
- c programming
- compensation and reward management
- consumer behavior
- e- marketing
- entrepreneurial development
- financial accounting and analysis
- financial derivatives
- financial management
- financial modeling
- financial services and systems
- human resource management
- integrated marketing communication
- intellectual property rights
- leadership and change management
- management and organizational behavior
- management of technology
- managerial economics
- marketing management
- mis and enterprise resource planning
- operations management
- performance management
- product and brand management
- quantitative analysis for business decisions
- retailing management
- rural marketing
- security analysis and portfolio management
- statistics for management
- strategic human resource management
- strategic investment and financing decisions
- strategic management
- strategic management accounting
- talent and knowledge management
- training and development
- wto and intellectual property rights