principles of marketing management-i

Gondwana University

Exam Details

Subject principles of marketing management-i
Paper
Exam / Course bachelor of business administration
Department
Organization Gondwana University
Position
Exam Date 2018
City, State maharashtra, gadchiroli


Question Paper

GUG/W/18/10601 1 P.T.O
Bachelor of Business Administration (CBCS Pattern) Third Semester CBCS
UCB3C04 Principle of Marketing Management I
P. Pages 1 GUG/W/18/10601
Time Three Hours Max. Marks 80

Notes 1. All questions are compulsory.
2. All questions carry equal marks.
1.

Explain the Relevance of marketing in a developing economy.
8

State the significance functions of marketing.
OR
8

Discuss the role functions of Marketing Manager.
16
2.

State the Tele marketing M. Business.
8

Explain the Rural Marketing.
OR
8

Discuss the marketing planning strategies.
16
3.

Explain meaning scope of marketing mix.
8

Explain the importance of Price Mix.
OR
8

Explain product concept Product Life Cycle.
16
4.

Explain classification of Industrial Products.
8

Explain difference between sales marketing.
OR
8

State the scope importance of Sales Management.
16
5.
Write short notes
Concepts of Marketing.
E Marketing.
Price Mix.
Marketing mix for Industrial Products.

4x4
*2782*


Other Question Papers

Subjects

  • business
  • business communication management
  • business demography and environmental studies-i
  • business economics-i
  • business economics-ii
  • business environment
  • business environment management-i
  • business environment management-ii
  • business law
  • business law i
  • business law ii
  • business strategy for entrepreneurship
  • computer application for business-i paper - vii
  • computer application for business-ii
  • computer applications
  • cost accounting
  • decision making
  • direct taxes
  • effective communication i
  • effective communication ii
  • english (business communication)-i
  • english (business communication)-ii
  • entrepreneurship development-i
  • entrepreneurship development-ii
  • environment management
  • export/import management
  • family business management
  • financial accounting
  • financial accounting-ii
  • financial management
  • financial management i
  • financial management ii
  • foundation of human skills and cultural heritage-ii
  • human resource management i
  • human resource management ii
  • income tax
  • indirect taxes
  • industrial and business law
  • international marketing
  • logistic management-i
  • logistic management-ii
  • management accounting
  • management accounting i
  • management accounting ii
  • management of co-operatives & ngo
  • management of services
  • management of small scale industries
  • managerial economics i
  • managerial economics ii
  • market research
  • marketing management
  • material management
  • operations management
  • principles of management i
  • principles of management ii
  • principles of management-i
  • principles of management-ii
  • principles of marketing management-i
  • principles of marketing management-ii
  • production management
  • project management
  • project work
  • public relations management
  • quantitative methods i
  • quantitative methods in business ii
  • research methodology in management
  • retail management
  • retail sales management – i
  • rural marketing
  • service sector management-i
  • service sector management-ii
  • statistical methods for business-i
  • statistical methods for business-ii
  • supply chain/logistics management