GUG/W/18/792 1 P.T.O
Bachelor of Business Administration (B.B.A. Part II) Third Semester Old
BBA233 Principles of Marketing Management-I
P. Pages 1 GUG/W/18/792
Time Three Hours Max. Marks 80

Notes 1. All questions are compulsory.
2. All questions carry equal marks.
1.

Explain significance of marketing.
8

Explain concept of marketing.
OR
8

Explain role functions of marketing.
16
2.

Explain the concept of Tele-Marketing.
8

Explain the objective of M-Business.
OR
8

Explain recent trends in marketing in briefly.
16
3.

Explain scope of marketing mix.
8

Explain the concept of product.
OR
8

Define product life cycle. Explain product simplification.
16
4.

Explain scope of sales management.
8

Difference between sales and marketing Explain.
OR
8

Define industrial product. Explain classification of industrial products.
16
5.
Write shorts answers.
Marketing in a developing economy.
4
E-Marketing.
4
Utility product mix.
4
Importance of sales management.
4

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