BBA-16
June Examination 2016
BBA Pt. III Examination
Strategic Management
Paper BBA-16
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the questions you delimit your answer in one sentence upto 30 words. Each question carries 2 marks.
State any two features of strategic management.
What is corporte level strategies?
What is 'SWOT Analysis'?
What is mission?
What do you mean by strategic choice?
What do you mean by strategic evaluation?
What is 'Balance Score
(viii) Define diversification.
241
BBA-16 100 2 (P.T.O.)
BBA-16 100 2
241
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Discuss different forms of strategy.
Differentiate between the mission and vision.
How do you assess competitive strengths of an organisation?
How do you match structure to the strategy?
What are the financial issues that contribute to the strategy
implementation?
Why is need of merger/acquisition?
Explain in brief the various techniques of strategic control.
Explain the various types of B.P.O.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. Each answer should not
exceed 500 words. Each question carries 16 marks.
10) Define strategic management. Explain the process of
strategic management in detail.
11) What is business environment? Discuss the various
components of external business environment.
12) What is turnaround? Explain the circumstances under which
the turnaround is appropriate.
13) What is strategy implementation? Discuss the process of
strategy implementation.