Exam Details

Subject strategic management
Paper
Exam / Course master of business administration
Department
Organization Vardhaman Mahaveer Open University
Position
Exam Date June, 2017
City, State rajasthan, kota


Question Paper

MP-401(Old)/205
June Examination 2017
Master of Business Administration II Year Examination
Strategic Management
Paper MP-401(Old)/205
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
What do you mean by strategic management?
What is differentiation strategy?
What is your understanding about special alert control?
What is the full form of
What is behavioural implementation?
Define offensive strategy.
634
MP-401(Old)/205 500 3 (P.T.O.)
MP-401(Old)/205 500 3 (Contd.)
634
What do you understand by experience curve analysis?
(viii) Mention any two important characteristics of Strategic
Business Unit (SBU).
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Why is environmental analysis needed?
What are the distinguishing features of strategic decisions?
Explain the GE Nine Cell Matrix.
Why the strategic evaluation is essential?
Examine the importance of SWOT analysis for a strategic
manager.
How can culture promote better strategy execution?
Explain in brief the generic strategies developed by Michael
Porter.
Explain the Mother-Daughter type structure with example.
MP-401(Old)/205 500 3
634
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
10) "Competition in an industry is shaped not only by existing
constraints or other competitors, but certain other forces as
well". Elucidate this statement in the light of Porter's five forces
model.
11) BCG Growth/Share Matrix is widely used portfolio approach of
business. Explain this approach by citing examples from real
life and also explain its uses.
12) Explain the important functions which are to be performed by
a strategic leader in strategy implementation.
13) Write short note on the following:
GAP Analysis
Turnaround Strategy


Subjects

  • accounting for managers
  • advertising & sales promotion
  • business environment
  • business ethics
  • capital market & sebi regulations
  • collective bargaining & negotiation skills
  • consumer behaviour & marketing research
  • dissertation
  • entrepreneurship & small business management
  • financial management
  • financial services
  • fundamentals of information technology
  • global business management
  • human resource development
  • human resource management
  • indian labour legislation
  • international financial management
  • management and organizational behaviour
  • management information system
  • managerial economics
  • marketing management
  • operations management
  • organizational development & training
  • performance management & compensation planning
  • product & brand management
  • project management
  • quantitative techniques
  • research methodology
  • retail management
  • sales & logistics management
  • security analysis & portfolio management
  • strategic management