Exam Details
| Subject | consumer_behaviour | |
| Paper | ||
| Exam / Course | m.com. | |
| Department | ||
| Organization | Shreemati Nathibai Damodar Thackersey Womens University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | maharashtra, mumbai |
Question Paper
Day Date
Semester
Subject Name
Time
Code
Marks
Friday
13/04/2018
III
(Fresh Repeater)
Consumer Behaviour
03.00 PM
To
06.00 PM
300002
100
Instructions: Attempt any five questions.
Q.1
Explain the need of market segmentation and various bases of market segmentation.
20
Q.2
Discuss the buying decision process in detail.
20
Q.3
What do you understand by perception and attitude? Discuss the various models of attitude.
20
Q.4
How do you group influence after consumer Behaviour? Explain factors affecting group influences.
20
Q.5
Discuss in detail various types of buying motives.
20
Q.6
Explain parent-child influence affection consumer Behaviour.
20
Q.7
Write short notes on any two.
20
Children's socialization
Psychological sociological factors affecting consumer Behaviour.
Changing lifestyle trends
Semester
Subject Name
Time
Code
Marks
Friday
13/04/2018
III
(Fresh Repeater)
Consumer Behaviour
03.00 PM
To
06.00 PM
300002
100
Instructions: Attempt any five questions.
Q.1
Explain the need of market segmentation and various bases of market segmentation.
20
Q.2
Discuss the buying decision process in detail.
20
Q.3
What do you understand by perception and attitude? Discuss the various models of attitude.
20
Q.4
How do you group influence after consumer Behaviour? Explain factors affecting group influences.
20
Q.5
Discuss in detail various types of buying motives.
20
Q.6
Explain parent-child influence affection consumer Behaviour.
20
Q.7
Write short notes on any two.
20
Children's socialization
Psychological sociological factors affecting consumer Behaviour.
Changing lifestyle trends
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