Exam Details
| Subject | consumer_behaviour | |
| Paper | ||
| Exam / Course | m.com. | |
| Department | ||
| Organization | Shreemati Nathibai Damodar Thackersey Womens University | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | maharashtra, mumbai |
Question Paper
Code 300002 Consumer Behaviour Com. Sem-III-April 2017-F R-Centre for Distance Education)- 20-04-2017 Marks: 100
Q.1 What are the reference Groups? Explain various types of reference groups.
Q.2 Explain various bases of market segmentation.
Q.3 Discuss in detail various models of Consumer Attitude.
Q.4 What is Consumer's Risk perception with reference to price and service quality.
Q.5 Explain in detail Buying Decision process.
Q.6 Explain in detail parent Child Influences and Husband Wife Influence.
Q.7 Write Short notes on any
Functions of Attitude.
Benefits of Market Segmentation.
Children's Socialisation.
Instruction: Attempt any 5 questions
Q.1 What are the reference Groups? Explain various types of reference groups.
Q.2 Explain various bases of market segmentation.
Q.3 Discuss in detail various models of Consumer Attitude.
Q.4 What is Consumer's Risk perception with reference to price and service quality.
Q.5 Explain in detail Buying Decision process.
Q.6 Explain in detail parent Child Influences and Husband Wife Influence.
Q.7 Write Short notes on any
Functions of Attitude.
Benefits of Market Segmentation.
Children's Socialisation.
Instruction: Attempt any 5 questions
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