Exam Details
| Subject | product_brand_management | |
| Paper | ||
| Exam / Course | m.com. | |
| Department | ||
| Organization | Shreemati Nathibai Damodar Thackersey Womens University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | maharashtra, mumbai |
Question Paper
Page 1 of 1
Day Date
Semester
Subject Name
Time
Code
Marks
Wednesday 18/04/2018
III (Fresh/ Repeater)
Marketing Management Product Brand Management
03:00 PM To 06:00 PM
310203
100
Instructions: Answer any five questions.
Q.1
Distinguish between a product Brand. Explain the significance of Brand with respect to consumers firms.
20
Q.2
Elaborate the concept of a product. Explain the strategies adopted for product Marketing.
20
Q.3
What do you understand by Brand Personality? Discuss the factors contributing towards Brand personality.
20
Q.4
Give examples explain
20
a½
Product Mix
Product Line
Q.5
State the concept of Brand Portfolio Management. Explain the merits of Branding.
20
Q.6
Discuss Brand Extension its merits and types.
20
Q.7
Short Notes (Any two)
20
Product Innovation.
Sales Forecasting.
Types of proto types.
Day Date
Semester
Subject Name
Time
Code
Marks
Wednesday 18/04/2018
III (Fresh/ Repeater)
Marketing Management Product Brand Management
03:00 PM To 06:00 PM
310203
100
Instructions: Answer any five questions.
Q.1
Distinguish between a product Brand. Explain the significance of Brand with respect to consumers firms.
20
Q.2
Elaborate the concept of a product. Explain the strategies adopted for product Marketing.
20
Q.3
What do you understand by Brand Personality? Discuss the factors contributing towards Brand personality.
20
Q.4
Give examples explain
20
a½
Product Mix
Product Line
Q.5
State the concept of Brand Portfolio Management. Explain the merits of Branding.
20
Q.6
Discuss Brand Extension its merits and types.
20
Q.7
Short Notes (Any two)
20
Product Innovation.
Sales Forecasting.
Types of proto types.
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- accounting_for_managerial_decisions
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- advanced accountancy paper ii
- advanced research methodology and statistical
- advanced_accountancy
- area – finance security analysis & portfolio management
- basics finance & accounts
- consumer_behaviour
- digitalization of business and e-commerce
- dynamics of entrepreneurial development
- economic_business_policies
- economics_business_environment
- financial_instituion_markets
- financial_instrument_derivatives_
- financial_management
- financial_services
- human resource management leadership skill & change management
- human resource management talent management & reward system
- internation_business_
- introduction_to_marketing_management
- key people management retention & human resource audit
- leadership_skills_change_management_
- marketing - management service marketing & customer relationship management
- marketing management integrated marketing communication
- marketing management introduction to marketing management
- organizational_behaviour
- product_brand_management
- recent trends in commerce and business
- research_methodology
- service_marketing_customer_relationship_management
- strategic_management
- treasury_risk_management_