Exam Details
| Subject | product_brand_management | |
| Paper | ||
| Exam / Course | m.com. | |
| Department | ||
| Organization | Shreemati Nathibai Damodar Thackersey Womens University | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | maharashtra, mumbai |
Question Paper
Code 310203-Product Brand Management (MCom Sem-III- (Fresh/Repeater)-April 2017)-25-04-2017 Marks 100
Q.1 Discuss the classification of product in detail.
Explain the role of product in marketing and communication.
Q.2 Explain Product Life Cycle at length.
Q.3 What is product Positioning? Explain its importance and throw light on the
benefits of product positioning.
Q.4 What is Branding? Explain benefits of Branding. How it is significant to
consumers and firms.
Q.5 Explain types of Co-Branding in detail.
Q.6 What is Brand Positioning? Explain Brand positioning process.
Q.7 Write short notes on any
Product Development Process.
Brand Revitalisation.
Celebrity Endorsement.
Note Attempt any FIVE questions.
Q.1 Discuss the classification of product in detail.
Explain the role of product in marketing and communication.
Q.2 Explain Product Life Cycle at length.
Q.3 What is product Positioning? Explain its importance and throw light on the
benefits of product positioning.
Q.4 What is Branding? Explain benefits of Branding. How it is significant to
consumers and firms.
Q.5 Explain types of Co-Branding in detail.
Q.6 What is Brand Positioning? Explain Brand positioning process.
Q.7 Write short notes on any
Product Development Process.
Brand Revitalisation.
Celebrity Endorsement.
Note Attempt any FIVE questions.
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