Exam Details
| Subject | consumer behaviour (major) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2017 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
MBA IV Semester Examination, May /June 2017
Subject: Consumer Behaviour
Course No. 4.3.1 (Marketing)
Elective VI (Minor II Area)
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART A (10x2 20 Marks)
[Short Answer Type]
1 Write short notes on the following at one place only:
Selective perception
Consumer perception
Consumer learning
Features of learning
Life style profiles
Reference groups
Marketing Information System
Customer action
What are traditional models of consumer behaviour?
Engel model of consumer behaviour.
PART B (5x12 60 Marks)
[Essay Answer Type]
2 Explain different areas of applications of consumer behaviour in marketing.
OR
Briefly explain the theories of motivation.
3 What is learning? Explain the implications of learning principles in marketing.
OR
How Split-brain theory influences the consumer behaviour? Explain.
4 What are the features of social classes? How the consumer behaviour is influenced by
social class.
OR
Explain the impact of family life cycle stages on consumer behaviour.
5 How knowledge of consumer behaviour is useful to a marketing manager? Discuss
applications of consumer behaviour in marketing decisions.
OR
What factors influence the industrial buying decisions?
6 Discuss the Contemporary models of consumer behaviour.
OR
Briefly explain the Howard Sheth Model of consumer behaviour.
MBA IV Semester Examination, May /June 2017
Subject: Consumer Behaviour
Course No. 4.3.1 (Marketing)
Elective VI (Minor II Area)
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART A (10x2 20 Marks)
[Short Answer Type]
1 Write short notes on the following at one place only:
Selective perception
Consumer perception
Consumer learning
Features of learning
Life style profiles
Reference groups
Marketing Information System
Customer action
What are traditional models of consumer behaviour?
Engel model of consumer behaviour.
PART B (5x12 60 Marks)
[Essay Answer Type]
2 Explain different areas of applications of consumer behaviour in marketing.
OR
Briefly explain the theories of motivation.
3 What is learning? Explain the implications of learning principles in marketing.
OR
How Split-brain theory influences the consumer behaviour? Explain.
4 What are the features of social classes? How the consumer behaviour is influenced by
social class.
OR
Explain the impact of family life cycle stages on consumer behaviour.
5 How knowledge of consumer behaviour is useful to a marketing manager? Discuss
applications of consumer behaviour in marketing decisions.
OR
What factors influence the industrial buying decisions?
6 Discuss the Contemporary models of consumer behaviour.
OR
Briefly explain the Howard Sheth Model of consumer behaviour.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management