Exam Details
| Subject | consumer behaviour (major) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. IV Semester (CBCS) (New Syllabus) Examination, May June 2018
Subject: Consumer Behaviour
Paper MB 404 2 (Marketing)
Discipline Specific
(Elective IV Marketing
Time: 3 Hours Max.Marks: 80
Note: Answer all the questions from Part-A and Part-B.
Each question carries 4 marks in Part-A and 12 marks in Part-B.
PART A (5x4 20 Marks)
[Short Answer Type]
1 Abraham Maslow hierarchy of needs
2 Information Processing theory
3 Family life cycle stages
4 Post purchase behaviour
5 .Traditional Model of Buyer behaviour
PART B (5x12 60 Marks)
[Essay Answer Type]
6 Explain the various factors influencing consumer behaviour.
OR
Briefly explain the theories of personality.
7 Explain the various elements of consumer learning.
OR
Explain "how the split brain theory influences in the consumer behviour".
8 What are the determinants of social class? How the consumer behaviour is
influenced by social class.
OR
What are the four main value dimensions along which national cultures can vary?
9 Discuss the influence of reference group on consumer behaviour.
OR
Explain the factors influence the industrial buying decisions.
10 Briefly explain the black well and Rao-Lilien model of consumer behaviour.
OR
Elaborate the various factors that influence a customer decision to buy a car.
M.B.A. IV Semester (CBCS) (New Syllabus) Examination, May June 2018
Subject: Consumer Behaviour
Paper MB 404 2 (Marketing)
Discipline Specific
(Elective IV Marketing
Time: 3 Hours Max.Marks: 80
Note: Answer all the questions from Part-A and Part-B.
Each question carries 4 marks in Part-A and 12 marks in Part-B.
PART A (5x4 20 Marks)
[Short Answer Type]
1 Abraham Maslow hierarchy of needs
2 Information Processing theory
3 Family life cycle stages
4 Post purchase behaviour
5 .Traditional Model of Buyer behaviour
PART B (5x12 60 Marks)
[Essay Answer Type]
6 Explain the various factors influencing consumer behaviour.
OR
Briefly explain the theories of personality.
7 Explain the various elements of consumer learning.
OR
Explain "how the split brain theory influences in the consumer behviour".
8 What are the determinants of social class? How the consumer behaviour is
influenced by social class.
OR
What are the four main value dimensions along which national cultures can vary?
9 Discuss the influence of reference group on consumer behaviour.
OR
Explain the factors influence the industrial buying decisions.
10 Briefly explain the black well and Rao-Lilien model of consumer behaviour.
OR
Elaborate the various factors that influence a customer decision to buy a car.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management