Exam Details
| Subject | marketing engineering | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2017 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
MBA III Semester Examination, May/June 2017
Subject: Marketing Engineering
Elective Marketing
Course No. 3.6.3
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART A (10x2 20 Marks)
[Short Answer Type]
1 Write short notes on the following:
Arrow Model
Preference Maps
Economic Time Value
Syntax Approach
Advertising Budget
Promotional effects model
Judgment method
Targeting
Causal methods
Mathematical model
PART B (5x12 60 Marks)
[Essay Answer Type]
2 Define Customer Value. Explain different approaches to customer value.
OR
Explain Key concepts of marketing engineering.
3 Define Segmentation. Explain different forecasting methods.
OR
What is Product Life cycle? Explain product forecasting models.
4 Define concepts of Response model. Explain various qualities of response model.
OR
Examine the need and significance of aggregate response model.
5 What is Strategic Market Analysis? Explain the Rao and Miller Model.
OR
Explain Steps in Ad Design.
6 What is Gravity model? Explain the basis for differential pricing.
OR
Explain the promotional types and targets in promotional effects model.
MBA III Semester Examination, May/June 2017
Subject: Marketing Engineering
Elective Marketing
Course No. 3.6.3
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART A (10x2 20 Marks)
[Short Answer Type]
1 Write short notes on the following:
Arrow Model
Preference Maps
Economic Time Value
Syntax Approach
Advertising Budget
Promotional effects model
Judgment method
Targeting
Causal methods
Mathematical model
PART B (5x12 60 Marks)
[Essay Answer Type]
2 Define Customer Value. Explain different approaches to customer value.
OR
Explain Key concepts of marketing engineering.
3 Define Segmentation. Explain different forecasting methods.
OR
What is Product Life cycle? Explain product forecasting models.
4 Define concepts of Response model. Explain various qualities of response model.
OR
Examine the need and significance of aggregate response model.
5 What is Strategic Market Analysis? Explain the Rao and Miller Model.
OR
Explain Steps in Ad Design.
6 What is Gravity model? Explain the basis for differential pricing.
OR
Explain the promotional types and targets in promotional effects model.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management