Exam Details
| Subject | marketing engineering | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. III-Semester Examination, May June 2016
Subject: Marketing Engineering
Course No 3.6.3.
Elective Marketing
Time 3 Hours Max. Marks: 80
Note: Answer ALL the questions.
Part A (10x2=20 Marks)
(Short Answer Type)
1 Write short notes on the following.
Arrow model
Business value
Growth stage
Target market
Perpetual maps
Shared Expenditure
Syntex
Advertising budget
Concept of pricing
Bidding
Part B (5x12=60 Marks)
(Essay Answer Type)
2 List out the merits and demerits of mathematical model and Response model.
OR
Explain about approaches to measure customer value.
3 Describe the stages in product life cycle.
OR
Discuss about significance of market and product analysis methods.
4 Discuss about Individual response models.
OR
Explain the nature and concept of market response.
5 Write about Advertising Budget model.OR
Briefly explain about strategic market analysis.
6 Discuss in detail about Revenue Management process.
OR
What are the different targets of promotion?
M.B.A. III-Semester Examination, May June 2016
Subject: Marketing Engineering
Course No 3.6.3.
Elective Marketing
Time 3 Hours Max. Marks: 80
Note: Answer ALL the questions.
Part A (10x2=20 Marks)
(Short Answer Type)
1 Write short notes on the following.
Arrow model
Business value
Growth stage
Target market
Perpetual maps
Shared Expenditure
Syntex
Advertising budget
Concept of pricing
Bidding
Part B (5x12=60 Marks)
(Essay Answer Type)
2 List out the merits and demerits of mathematical model and Response model.
OR
Explain about approaches to measure customer value.
3 Describe the stages in product life cycle.
OR
Discuss about significance of market and product analysis methods.
4 Discuss about Individual response models.
OR
Explain the nature and concept of market response.
5 Write about Advertising Budget model.OR
Briefly explain about strategic market analysis.
6 Discuss in detail about Revenue Management process.
OR
What are the different targets of promotion?
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management