Exam Details
| Subject | promotion and distribution management (minor) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. III Semester (CBCS) Examination, May June 2018
Subject Promotion and Distribution Management
Paper MB-305-2
Discipline Specific Elective-II
Time 3 hours Max. Marks 80
PART A x 4 20 Marks)
(Short Answer Type)
1 Media Planning
2 Benefits of personal selling
3 Nature of Marketing Communication
4 Support Media
5 Market logistics
PART B x 12 60 Marks)
(Essay Answer Type)
6 Describe the Integrated Marketing Communication Planning process.
OR
Explain how do you prepare a budget for promotional programme.
7 Discuss about creative strategy development and its need.
OR
Write a note on implementation of marketing strategies.
8 Discuss about process of personal selling.
OR
Explain the need for motivating sales force.
9 Bring out the objectives of sales promotion.
OR
What is meant by direct marketing? State its merits and demerits.
10 Write about controlling of distribution costs.
OR
Explain the criteria involved in selecting a distribution channel.
M.B.A. III Semester (CBCS) Examination, May June 2018
Subject Promotion and Distribution Management
Paper MB-305-2
Discipline Specific Elective-II
Time 3 hours Max. Marks 80
PART A x 4 20 Marks)
(Short Answer Type)
1 Media Planning
2 Benefits of personal selling
3 Nature of Marketing Communication
4 Support Media
5 Market logistics
PART B x 12 60 Marks)
(Essay Answer Type)
6 Describe the Integrated Marketing Communication Planning process.
OR
Explain how do you prepare a budget for promotional programme.
7 Discuss about creative strategy development and its need.
OR
Write a note on implementation of marketing strategies.
8 Discuss about process of personal selling.
OR
Explain the need for motivating sales force.
9 Bring out the objectives of sales promotion.
OR
What is meant by direct marketing? State its merits and demerits.
10 Write about controlling of distribution costs.
OR
Explain the criteria involved in selecting a distribution channel.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management