Exam Details

Subject promotion & distribution management (m)
Paper
Exam / Course mba
Department
Organization TKR Institute Of Management & Science
Position
Exam Date June, 2016
City, State telangana, hyderabad


Question Paper

FACULTY OF MANAGEMENT
M.B.A. III-Semester Examination, May June 2016
Subject: Promotion and Distribution Management
Course No 3.6.2.
Elective II (Marketing)
Time 3 Hours Max. Marks: 80
Note: Answer ALL the questions.
Part A (10x2=20 Marks)
(Short Answer Type)
1 Write short notes on the following.
Integrated Marketing Communication
Middlemen
Creative strategy
Execution Styles
Personal selling
Promotional tools
Sales promotion
Services
Channels of distribution
Distribution Management
Part B (5x12=60 Marks)
(Essay Answer Type)
2 Explain the Integrated Marketing Communication Planning process.
OR
Describe the objectives and budgeting of a promotional programme.
3 Explain the process of execution of creative strategy.
OR
Discuss the media planning and strategy.
4 What is the role of personal selling in IMC programme?
OR
Describe the process of personal selling.
5 Define sales promotion. Explain the consumer and trade oriented sales promotion
tools.
OR
Enumerate the role of different elements of support media.
6 Describe the role and function of channel of distribution.
OR
Explain the factors to be considered in selecting channels of distribution.


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  • compensation management (major)
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  • database management systems
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  • organization development (hr)
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  • performance management (major)
  • product & brand management (m)
  • product and brand management (major)
  • promotion & distribution management (m)
  • promotion and distribution management (minor)
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