Exam Details
| Subject | promotion & distribution management (m) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | January, 2019 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. III Semester (CBCS) Examination, January 2019
Subject: Promotion and Distribution Management
Paper Code MB 305 2
Discipline Specific Elective II (Marketing)
Time: 3 Hours Max.Marks: 80
PART A (5x4 20 Marks)
[Short Answer Type]
Note: Answer all the questions in not more than one page each.
1 Marketing Communications
2 DAGMAR Approach
3 Functions of Personal Selling
4 Direct Marketing
5 Marketing Intermediaries
PART B (5x12 60 Marks)
[Essay Answer Type]
Note: Answer all the questions by using internal choice
in not exceeding four pages each.
6 Explain about the basic IMC tools used to accomplish an organization's
communication objectives.
OR
Explain the methods of establishing budget for the promotional programs.
7 Discuss about different creative execution styles available to an advertiser with
examples.
OR
What is media planning? Describe in brief the various types of media available for
advertising.
8 Describe the personal selling process in detail.
OR
What is personal selling? Discuss the changing role of personal selling in today's
modern world.
9 What is sales promotion? Explain various sales promotional tools with examples.
OR
Explain about various support media available to the marketer in developing an
INC program.
10 Discuss the elements of total cost in the physical distribution system.
OR
What are the various types of channels? Elaborate.
M.B.A. III Semester (CBCS) Examination, January 2019
Subject: Promotion and Distribution Management
Paper Code MB 305 2
Discipline Specific Elective II (Marketing)
Time: 3 Hours Max.Marks: 80
PART A (5x4 20 Marks)
[Short Answer Type]
Note: Answer all the questions in not more than one page each.
1 Marketing Communications
2 DAGMAR Approach
3 Functions of Personal Selling
4 Direct Marketing
5 Marketing Intermediaries
PART B (5x12 60 Marks)
[Essay Answer Type]
Note: Answer all the questions by using internal choice
in not exceeding four pages each.
6 Explain about the basic IMC tools used to accomplish an organization's
communication objectives.
OR
Explain the methods of establishing budget for the promotional programs.
7 Discuss about different creative execution styles available to an advertiser with
examples.
OR
What is media planning? Describe in brief the various types of media available for
advertising.
8 Describe the personal selling process in detail.
OR
What is personal selling? Discuss the changing role of personal selling in today's
modern world.
9 What is sales promotion? Explain various sales promotional tools with examples.
OR
Explain about various support media available to the marketer in developing an
INC program.
10 Discuss the elements of total cost in the physical distribution system.
OR
What are the various types of channels? Elaborate.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management