Exam Details
| Subject | international marketing | |
| Paper | paper 4 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | 2017 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (International Marketing)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. Define International marketing. What are its characteristics?
2. Write an essay on international advertising scenario.
3. Explain the main sources of funds available to an exporter.
4. Describe main import and export documents briefly.
5. Discuss the objectives and functions of International Monetary Fund (IMF).
6. Draw distinction between the following
Global and Domestic Marketing oSf'od vkSj ?kjsyw ¼ns'kh½ foi.ku
Direct and Indirect Distribution Channel izR;{k vkSj vizR;{k forj.k ekxZ
7. Explain various combinations of Communication Strategies available of global market.
8. Discuss the impact of export-import policy on international marketing.
9. What do you understand by international marketing research? Explain its scope.
10. Write notes on any two of the following:
Cultural analysis of foreign market
International Marketing and Foreign Trade
Components of Political Risk
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (International Marketing)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. Define International marketing. What are its characteristics?
2. Write an essay on international advertising scenario.
3. Explain the main sources of funds available to an exporter.
4. Describe main import and export documents briefly.
5. Discuss the objectives and functions of International Monetary Fund (IMF).
6. Draw distinction between the following
Global and Domestic Marketing oSf'od vkSj ?kjsyw ¼ns'kh½ foi.ku
Direct and Indirect Distribution Channel izR;{k vkSj vizR;{k forj.k ekxZ
7. Explain various combinations of Communication Strategies available of global market.
8. Discuss the impact of export-import policy on international marketing.
9. What do you understand by international marketing research? Explain its scope.
10. Write notes on any two of the following:
Cultural analysis of foreign market
International Marketing and Foreign Trade
Components of Political Risk
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management