Exam Details
| Subject | international marketing | |
| Paper | paper 4 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (International Marketing)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Describe the factors affecting selection of international market.
2. Write an essay on international physical distribution management.
3. Define international advertising strategy and explain its main elements.
4. Define international marketing. What factors inspire firms to enter international market?
5. Explain the principal methods of export pricing.
6. What are the objectives of setting up export promotion council. Throw light on its functions.
7. What do you mean by regional economic grouping? Describe some major economic groups of
the world.
8. What are the main elements of international distribution policy? Draw difference between direct
and indirect distribution channels.
9. Discuss the role of service institutions in developing international trade.
10. What is political environment? What is its impact on international marketing? Describe the
political risks of international marketing.
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (International Marketing)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Describe the factors affecting selection of international market.
2. Write an essay on international physical distribution management.
3. Define international advertising strategy and explain its main elements.
4. Define international marketing. What factors inspire firms to enter international market?
5. Explain the principal methods of export pricing.
6. What are the objectives of setting up export promotion council. Throw light on its functions.
7. What do you mean by regional economic grouping? Describe some major economic groups of
the world.
8. What are the main elements of international distribution policy? Draw difference between direct
and indirect distribution channels.
9. Discuss the role of service institutions in developing international trade.
10. What is political environment? What is its impact on international marketing? Describe the
political risks of international marketing.
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management