Exam Details
| Subject | consumer behaviour | |
| Paper | paper 1 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | 2017 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-I (Consumer Behaviour)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. Explain the importance of consumer behaviour in marketing programmes.
2. How does an urban consumer differ from rural consumer in similar buying needs?
Explain.
3. Discuss Trait theory of personality in the context of consumer behavior.
4. What is meant by subliminal perception? Explain the techniques of subliminal
perception.
5. What is consumer attitude? Explain the inter-relationship among consumer attitude,
beliefs and purchase intentions.
6. What do you understand by the term Explain its structure and functions.
7. What is the concept of learning? Describe the operant conditioning theory of learning.
8. Describe various models for study of Consumer behaviour.
9. What do you mean by buying decision? How does personality of consumer affect
buying decision?
10. Write notes on any Two of the following
Self-Concept
Cognitive dissonance
Lifestyle Marketing
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-I (Consumer Behaviour)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. Explain the importance of consumer behaviour in marketing programmes.
2. How does an urban consumer differ from rural consumer in similar buying needs?
Explain.
3. Discuss Trait theory of personality in the context of consumer behavior.
4. What is meant by subliminal perception? Explain the techniques of subliminal
perception.
5. What is consumer attitude? Explain the inter-relationship among consumer attitude,
beliefs and purchase intentions.
6. What do you understand by the term Explain its structure and functions.
7. What is the concept of learning? Describe the operant conditioning theory of learning.
8. Describe various models for study of Consumer behaviour.
9. What do you mean by buying decision? How does personality of consumer affect
buying decision?
10. Write notes on any Two of the following
Self-Concept
Cognitive dissonance
Lifestyle Marketing
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management