Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-I (Consumer Behaviour)

Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. What is the Concept of Social Class? Which type of social influence has the greatest
impact on consumer behaviour?
2. How personality of a consumer affect the purchase decisions? Discuss Trait theory of
personality?
dk foospu dhft, AWhat do you understand by Consumer behaviour? Identify the scope
of application of consumer behaviour.
dhft, A
3. What is meant by choice heuristics? What rules are generally followed by urban
consumers? Explain.
4. How personality of a consumer affect the purchase decisions? Discuss Trait theory of
personality?
5. Show your acquaintance with the concept of perception and describe different stages in
perceptual process.
6. What is Buying Motive? What factors influence such motives? Explain.
7. What do you mean by Buying Decisions? How such decisions affect marketing system?
Discuss.
dhft, A
8. Describe the different models of studying consumer behaviour.
9. Explain the importance of consumer behaviour in marketing programmes.
10. Write notes on any two of the following:-
fuEukafdr ea s ls fdUgha nks
(Urban and Rural Consumer)
(Organisational Buying Behaviour)
(Lifestyle marketing)