Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)

Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. What do you understand by international marketing of services? Explain the measures
for promoting international marketing of services.
2. Discuss the relevance and role of 'Physical Evidence' in marketing of services.
3. Explain the term 'yield management' and discuss the importance of yield management
for hotel industry.
4. Explain the factors affecting the determination of prices of services. How price
determination of services differs from price determination of goods?
5. Discuss the changing scenario of Indian Banking Industry.
6. Write an essay on the contribution of service sector to India's international trade.
7. What is the nature of trousim as a service industry? Describe the factors affecting
demand and supply of tourism.
8. Explain consumer behaviour in the context of financial services. Explain influence of
family on buying behaviour.
9. "Services have a number of unique characteristics that make them different from
product." Discuss this statement.
10. Write note an any Two of the following
International marketing and Interactive marketing
Core services and Supporting services
Experience quality and Credence quality