Exam Details
| Subject | marketing of services | |
| Paper | paper 5 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | 2017 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
1. Discuss the technological support for effective services marketing.
2. What is the role of CRM (Customer Relationship Management) in delivering a
customer relationship strategy?
3. What do you mean by developing services for specific segments? What is the
distinction between important and determinant attributes in consumer choice
decisions?
4. Explain the basic services package. Discuss its essential elements.
5. Explain criteria for good service quality.
6. Discuss the pricing implications of different cost analysis.
7. Describe the role of personal selling in service communications. Give examples of three
situations in which you have encoutered this approach.
8. Explain the importance of e-commerce in the field of service distribution.
9. Explain marketing mix as a tool of marketing strategy.
10. Write notes on any two of the following:
Micro Segmentation
Objectives of Service Pricing
Location and Time of Delivery
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
1. Discuss the technological support for effective services marketing.
2. What is the role of CRM (Customer Relationship Management) in delivering a
customer relationship strategy?
3. What do you mean by developing services for specific segments? What is the
distinction between important and determinant attributes in consumer choice
decisions?
4. Explain the basic services package. Discuss its essential elements.
5. Explain criteria for good service quality.
6. Discuss the pricing implications of different cost analysis.
7. Describe the role of personal selling in service communications. Give examples of three
situations in which you have encoutered this approach.
8. Explain the importance of e-commerce in the field of service distribution.
9. Explain marketing mix as a tool of marketing strategy.
10. Write notes on any two of the following:
Micro Segmentation
Objectives of Service Pricing
Location and Time of Delivery
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management