Exam Details
| Subject | sales, distribution and retail management | |
| Paper | paper 4 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | 2017 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (Sales, Distribution and Retail Management)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
1. What do you understand by recruitment and selection Discuss the sources of
recruitment.
2. Describe various motivational theorics.
3. Discuss the relationship between channel management and the marketing mix.
4. What do you mean by Sales-person and Sales-force How these two have become so
important in success of firm
5. Describe the characteristics of a Compensation plan
6. What do you understand by retail management What are the various types of retailers
7. Describe in detail about the foreign direct investment of retail in India
8. What is Store planning How it works
9. Describe in detail about Store employees evaluation
10. Write notes on any two of the following
Electronic and non-store retailing
Merchandise Management
Store Management
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (Sales, Distribution and Retail Management)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
1. What do you understand by recruitment and selection Discuss the sources of
recruitment.
2. Describe various motivational theorics.
3. Discuss the relationship between channel management and the marketing mix.
4. What do you mean by Sales-person and Sales-force How these two have become so
important in success of firm
5. Describe the characteristics of a Compensation plan
6. What do you understand by retail management What are the various types of retailers
7. Describe in detail about the foreign direct investment of retail in India
8. What is Store planning How it works
9. Describe in detail about Store employees evaluation
10. Write notes on any two of the following
Electronic and non-store retailing
Merchandise Management
Store Management
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management