Exam Details
| Subject | sales, distribution and retail management | |
| Paper | paper 4 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (Sales, Distribution and Retail Management)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
1. Describe the process and nature of Sales Management.
2. Describe the procedure for selection of right type of salesman.
3. What are the objectives of a sales-organisation? What are their essential requirements?
4. How can we improve supervision off employees?
5. What do you understand by motivation and productivity of the sales force?
6. How do marketing channels develop? Discuss how marketing channels functionally relate to real-world
market settings.
7. Describe in detail about retailing in India.
8. What do we understand about pricing?
9. What is store management? How do we do it effectively?
10. Differentiate Selling, Sales and Salesmanship.
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (Sales, Distribution and Retail Management)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
1. Describe the process and nature of Sales Management.
2. Describe the procedure for selection of right type of salesman.
3. What are the objectives of a sales-organisation? What are their essential requirements?
4. How can we improve supervision off employees?
5. What do you understand by motivation and productivity of the sales force?
6. How do marketing channels develop? Discuss how marketing channels functionally relate to real-world
market settings.
7. Describe in detail about retailing in India.
8. What do we understand about pricing?
9. What is store management? How do we do it effectively?
10. Differentiate Selling, Sales and Salesmanship.
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management