Exam Details
| Subject | marketing cimmunication and advertising | |
| Paper | paper 3 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | 2017 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-III (Marketing Cimmunication and Advertising)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. What is advertising? Highlight its importance.
2. What are the different types of corporate advertising?
3. What are the different types of sales promotion?
4. Compare comparative advertising in Australia and Argentina.
5. Discuss the role of creativity in marketing communication.
6. How will you allocate your advertising budget?
7. What are the departments of advertising agency?
8. Describe the process of DAGMAR.
9. Highlight the importance and relevance of marketing information systems.
10. Write notes on any two of the following
Logical appeals
Media planning
Event marketing
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-III (Marketing Cimmunication and Advertising)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. What is advertising? Highlight its importance.
2. What are the different types of corporate advertising?
3. What are the different types of sales promotion?
4. Compare comparative advertising in Australia and Argentina.
5. Discuss the role of creativity in marketing communication.
6. How will you allocate your advertising budget?
7. What are the departments of advertising agency?
8. Describe the process of DAGMAR.
9. Highlight the importance and relevance of marketing information systems.
10. Write notes on any two of the following
Logical appeals
Media planning
Event marketing
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management