Exam Details
| Subject | marketing cimmunication and advertising | |
| Paper | paper 3 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-III (Marketing Cimmunication and Advertising)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. Explain the process of marketing communication.
2. Describe the different methods of marketing research.
3. Discuss the different bases of classification of Advertising.
4. Describe the process of developing advertising compaign.
5. What is the role of advertising agency?
6. Discuss the merits and demerits of different types of media.
7. How is the major selling idea generated?
8. What are the different types of advertising appeals?
9. What is the purpose of sales promotion?
10. Describe the role of telecommunication media in merchandising.
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-III (Marketing Cimmunication and Advertising)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. Explain the process of marketing communication.
2. Describe the different methods of marketing research.
3. Discuss the different bases of classification of Advertising.
4. Describe the process of developing advertising compaign.
5. What is the role of advertising agency?
6. Discuss the merits and demerits of different types of media.
7. How is the major selling idea generated?
8. What are the different types of advertising appeals?
9. What is the purpose of sales promotion?
10. Describe the role of telecommunication media in merchandising.
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management