Exam Details
| Subject | consumer behaviour | |
| Paper | paper 2 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | 2017 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-II (Consumer Behaviour)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. What do you mean by Consumer Behaviour Explain the importance of consumer
behaviour in marketing programme.
2. What is Market Segmentation Explain the process of Segmentation.
3. What is meant by 'Perception' What factors influence perception Explain.
4. What do you understand by the term 'Personality' Explain the various determinants
of personality.
5. How family life-cycle affects the Consumer Behaviour
6. What are the psychological factors affecting consumer buying behaviour
7. Explain the characteristic of Opinion Leadership.
8. Throw light upon Economic model of consumer behaviour.
9. What is Consumerism and discuss the changing role of women in assessing consumerism.
10. Discuss the main provision of Consumer Protection Act, 1986.
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-II (Consumer Behaviour)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. What do you mean by Consumer Behaviour Explain the importance of consumer
behaviour in marketing programme.
2. What is Market Segmentation Explain the process of Segmentation.
3. What is meant by 'Perception' What factors influence perception Explain.
4. What do you understand by the term 'Personality' Explain the various determinants
of personality.
5. How family life-cycle affects the Consumer Behaviour
6. What are the psychological factors affecting consumer buying behaviour
7. Explain the characteristic of Opinion Leadership.
8. Throw light upon Economic model of consumer behaviour.
9. What is Consumerism and discuss the changing role of women in assessing consumerism.
10. Discuss the main provision of Consumer Protection Act, 1986.
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management