Exam Details
| Subject | consumer behaviour | |
| Paper | paper 2 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-II (Consumer Behaviour)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Define consumer behaviour and explain the different kinds of consumers.
2. Explain the various advantages and disadvantages of market segmentation.
3. What is the concept of 'Attitudes'. How do atttitudes affect behaviour?
4. Define Motivation? Discuss the nature and characteristics of motivation.
5. How social class affects the consumer buying behaviour?
6. Discuss the different types of buying situations.
7. What are the different types of innovations?
8. Comment upon the learning model of consumer buying behaviour.
9. Discuss the rise of consumerism in India.
10. Discuss the contents of consumer complaint and the relief available as per the Act?
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-II (Consumer Behaviour)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Define consumer behaviour and explain the different kinds of consumers.
2. Explain the various advantages and disadvantages of market segmentation.
3. What is the concept of 'Attitudes'. How do atttitudes affect behaviour?
4. Define Motivation? Discuss the nature and characteristics of motivation.
5. How social class affects the consumer buying behaviour?
6. Discuss the different types of buying situations.
7. What are the different types of innovations?
8. Comment upon the learning model of consumer buying behaviour.
9. Discuss the rise of consumerism in India.
10. Discuss the contents of consumer complaint and the relief available as per the Act?
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management