Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-I (Fundamentals of Marketing Management)

Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. Define Marketing Management What are the importance of Marketing Management.
2. Describe the functions of a Marketing Manager.
3. Write an essay on the evolution of Marketing System.
4. Discuss the role of Corporate Sector in Marketing.
5. Define Branding. What are its advantages
6. Describe the role of discount, Rebate etc. in price determination.
7. Define retailer. Explain the different types of retailers.
8. What is marketing planning Explain the concept of market opportunity.
9. What do you mean by advertising decision and what are the different methods of
advertising.
10. Write notes on any Two of the following
Marketing Product and market choices
Marketing Strategies
Product Mix