Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-I (Fundamentals of Marketing Management)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. What is meant by marketing Management? Discuss its nature and scope.
2. Write note on the goals of marketing.
3. Define market segmentation. What are its benefits?
4. What is meant by marketing environment? Explain the factors affecting marketing
environment.
5. Define marketing research. What are its types? Throw light on the objectives of
marketing research.
6. Define packaging. What are its functions are kinds?
7. What do you mean by "PRODUCT"? Explain its classification.
8. Define price. What are the objectives of pricing?
9. Define wholeseller and describe various types of wholeseller.
10. Describe the techniques, targets and tools of sales promotion.