B.Com. (Part (Semester II) (CBCS) Examination, 2018
PRINCIPLES OF MARKETING
Day and Date Friday, 7-12-2018 Max. Marks 70
Time 10.30 a.m. to 1.00 p.m.
Instructions All questions are compulsory.
Figures to the right indicate full marks.
1. Choose the correct alternative from given alternatives 14
Distribution is concerned with movement of goods from the point of production
to the point of consumption, therefore it creates utility.
Place Time Possession Ownership
is any action or decision that will increase or helps to
increase the present volume sales.
Service promotion Sales promotion
Price promotion None of these
is the process whereby individual decides what, when, how
and from whom to purchase goods or services.
Social behaviour Religious behaviour
Consumer behaviour Political behaviour
All disputes of compensation upto Rs. 20 lac are settled at
National Commission State Commission
International Commission District Forum
means buying and selling of goods and services with the help of
internet.
e-Business e-Branding e-Advertising e-Security
is systematic attempt to get information useful in solving
marketing problems.
Sales Research Product Research
Marketing Research Customer Research
The study of consumer behaviour helps the marketer to decide policy.
Distribution Sales Buying Promotion
Amazon.com was established by
Joseph Benz Mukesh Ambani
Rahul Bajaj None of the above
P
Set P
SLR-CO 22 *SLRCO22*
is the first step in the process of marketing research.
Follow-up Setting-up objectives
Collection of data Analysis of data
10) As per Consumer Protection Act, the Chairman of National Commission shall be
District Judge Supreme Court Judge
High Court Judge None of these
11) India Mart, a mobile e-Business company was established in
1996 1991 1975 1994
12) A person aggrieved by an order of District Forum may refer an appeal against
such order to the State Commission within a period of
from the date of order.
45 21 30 20
13) Amazon, flipcart, snapdeal etc. are the examples of of e-Business.
Business to Business Business to Govt.
Business to Employees Business to Customers
14) In the salesman or his representative stimulates the
potential customers to buy goods with the help of telephone or videoconferening
facility.
Tele-marketing Off-line marketing
Both and None of these
2. Write short notes
Types of distribution channels. 7
Illustrations/examples of mobile business. 7
3. Write short answers
State the significance of consumer behaviour. 7
State the features of Tele-marketing. 7
4. Answer any one of the following questions 14
What is 'Distribution' State the factors affecting choice of distribution channel.
Define the term 'e-Business. Explain the various types of e-Business.
5. Answer any one of the following questions 14
Explain the grievance redressal machinery under Consumer Protection Act.
What do you mean by 'Marketing Research' State the various steps involved
in the process of marketing research.