B.Com. (Part (Semester (CBCS) Examination, 2018
principles of marketing
Day and Date Friday, 7-12-2018 Max. Marks 70
Time 2.30 p.m. to 5.00 p.m.
Instructions All questions are compulsory.
Figures to the right indicate full marks.
1. Choose the correct alternative from given alternatives 14
is the central theme of Marketing.
Profit earning Advertising Selling Exchange
is an attempt to recognize distinct stages in the sales
history of the product.
Product Life Cycle Packaging
Promotion Price
Modern concept of marketing is oriented.
Production Sales Customer Profit
The goods which are used for producing other products are known as
goods.
Industrial Consumer Necessity Luxury
'Installation Service' is an example of
Buying Selling
After Sales Service Exchange
is the exchange value of goods and service in terms of money.
Product Profit Price Promotion
Goods which are purchased by customer frequently and with minimum
efforts are known as goods.
Convenience Shopping Unsought Installation
is a delivery of a standard of living to the society.
Management Marketing
Money All of the above
Dividing the total market into different small parts is known as
Market Segmentation Market Specialization
Market Standardization Market Analysis
P.T.O.
Set P
10) In market the possession of goods is immediately
given to the buyer after sale.
Spot Future Regulated Unregulated
11) Stock Exchange is a type of market.
Local Unregulated Organised Unorganised
12) When a brand is legally protected it becomes
brand name product name
trade mark none of these
13) Goods which are purchased by the consumer for consumption is known
as goods.
Industrial Consumer Unsought Installation
14) factor is considered important in Selling.
Profit Customer Demand Price
2. Write short notes
Role of Packaging. 7
Types of Market on the basis of Commodities and competition. 7
3. Write short answers
What do you mean by Industrial Goods Explain the types of Industrial
Goods. 7
Discuss the importance of Pricing. 7
4. Answer any one of the following questions 14
What do you mean by Market Segmentation State the bases for market
segmentation.
What do mean by Product Life Cycle Discuss the various stages in
Product Life Cycle.
5. Answer any one of the following questions 14
Discuss the internal and external factors affecting the price of a product.
Define Marketing and state the importance of marketing.