Exam Details
| Subject | international marketing | |
| Paper | ||
| Exam / Course | b.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6601- INTERNATIONAL MARKETING
Date: 19-04-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
PART A
ANSWER ALL THE QUESTIONS: (10X2=20)
1. Explain the term 'Franchising'.
2. What is licensing?
3. What are quotas?
4. What is reverse dumping?
5. What is transfer pricing?
6. What do you understand by turnkey contracts?
7. What are international products?
8. Explain FOB.
9. What is barter?
10. What is international marketing?
PART B
ANSWER ANY FOUR QUESTIONS: (4X10=40)
11. Explain the various stages involved in international product life cycle.
12. What are the arguments in favour of product adoption? Explain
13. Differentiate clearly between FOB and CIF.
14. State the various non-tariff barriers.
15. Explain the benefits of international marketing.
16. What are the different forms of counter trade? Explain
17. Elucidate the factors that influence pricing strategy for exportable products in a firm
PART C
ANSWER ANY TWO QUESTIONS: (2X20=40)
18. Explain the objectives and importance of pricing.
19. "Market selection is a strategic decision about the segments of foreign market that is should enter" Elucidate.
20. What are the different strategic alternatives for entering a foreign market available to an international marketer? Explain
21. Discuss the important components of international business environment.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
SIXTH SEMESTER APRIL 2018
CO 6601- INTERNATIONAL MARKETING
Date: 19-04-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
PART A
ANSWER ALL THE QUESTIONS: (10X2=20)
1. Explain the term 'Franchising'.
2. What is licensing?
3. What are quotas?
4. What is reverse dumping?
5. What is transfer pricing?
6. What do you understand by turnkey contracts?
7. What are international products?
8. Explain FOB.
9. What is barter?
10. What is international marketing?
PART B
ANSWER ANY FOUR QUESTIONS: (4X10=40)
11. Explain the various stages involved in international product life cycle.
12. What are the arguments in favour of product adoption? Explain
13. Differentiate clearly between FOB and CIF.
14. State the various non-tariff barriers.
15. Explain the benefits of international marketing.
16. What are the different forms of counter trade? Explain
17. Elucidate the factors that influence pricing strategy for exportable products in a firm
PART C
ANSWER ANY TWO QUESTIONS: (2X20=40)
18. Explain the objectives and importance of pricing.
19. "Market selection is a strategic decision about the segments of foreign market that is should enter" Elucidate.
20. What are the different strategic alternatives for entering a foreign market available to an international marketer? Explain
21. Discuss the important components of international business environment.
Other Question Papers
Subjects
- adv. corporate accounts
- advanced corporate accounting
- advanced financial accounts
- auditing
- business environment
- business law -i
- business law & vat
- business law i
- business law ii
- business management
- business statistics
- company accounts
- company law & secretarial practice
- computer applications in accounting
- corporate accounting
- cost accounting
- creative advertising
- entrepreneurial leadership
- entrepreneurship & supporting institution
- entrepreneurship and innovations
- entrepreneurship and new venture creation
- entrepreneurship and opportunity analysis
- entrepreneurship financing institutions
- exim procedure and forex management
- exim procedures
- export management
- financial accounting
- financial management
- financial services
- general economics
- human resource management
- human resources management
- income tax - law & practice
- income tax law & practice
- indian banking
- industrial relations
- insurance
- international marketing
- introduction to entrepreneurship
- introduction to investment management
- labour laws
- legal aspects of small business
- logistics and services marketing
- logistics and supply chain management
- management accounting
- management accounts
- managing innovation
- marketing management
- marketing research
- personal investment
- principles of forex management
- principles of marketing
- retail marketing
- sales management
- strategic marketing management