Exam Details
| Subject | international marketing | |
| Paper | ||
| Exam / Course | b.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
M.Com.DEGREE EXAMINATION COMMERCE
FOURTHSEMESTER APRIL 2018
16PCO4MC01- INTERNATIONAL MARKETING
Date: 18-04-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
SECTION A
Answer ALL the questions (10 x 20 Marks)
Explain the following terms concepts.
1. Global Company
2. Dumping
3. Keiretsu
4. Market-Based Transfer pricingbal
5. Skimming Pricing
6. Global Brands
7. High-Touch Positioning
8. Global Targeting
9. Channel of distribution
10. Sales Promotion
SECTION B
Answer any FOUR questions x 10= 40 Marks)
11. Elucidate the basic principles of global marketing.
12. Identify and explain the three global pricing policy alternatives available for worldwide
pricing.
13. Describe the Hamel and Prahalad's framework for competitive advantage.
14. Discuss the global issues associated with physical distribution and transportation logistics
15. Explain the various objectives and constraints of marketing channels.
16. What is GSPs? Explain the six basic factors that constitute the success of GSPs.
17. Explain the various product design considerations in crafting internationally successful
products/services.
SECTION C
Answer any TWO questions. x 20= 40 Marks)
18. Discuss the various market expansion strategies and alternative strategies developed and
succeeded by global marketers.
19. Analyze the Michael E. Porter's forces influencing competition in an industry.
20. Define 'Market Segmentation'. Explain the major bases of global market segmentation.
21. Describe the various global pricing objectives and strategies available to global marketers.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
M.Com.DEGREE EXAMINATION COMMERCE
FOURTHSEMESTER APRIL 2018
16PCO4MC01- INTERNATIONAL MARKETING
Date: 18-04-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
SECTION A
Answer ALL the questions (10 x 20 Marks)
Explain the following terms concepts.
1. Global Company
2. Dumping
3. Keiretsu
4. Market-Based Transfer pricingbal
5. Skimming Pricing
6. Global Brands
7. High-Touch Positioning
8. Global Targeting
9. Channel of distribution
10. Sales Promotion
SECTION B
Answer any FOUR questions x 10= 40 Marks)
11. Elucidate the basic principles of global marketing.
12. Identify and explain the three global pricing policy alternatives available for worldwide
pricing.
13. Describe the Hamel and Prahalad's framework for competitive advantage.
14. Discuss the global issues associated with physical distribution and transportation logistics
15. Explain the various objectives and constraints of marketing channels.
16. What is GSPs? Explain the six basic factors that constitute the success of GSPs.
17. Explain the various product design considerations in crafting internationally successful
products/services.
SECTION C
Answer any TWO questions. x 20= 40 Marks)
18. Discuss the various market expansion strategies and alternative strategies developed and
succeeded by global marketers.
19. Analyze the Michael E. Porter's forces influencing competition in an industry.
20. Define 'Market Segmentation'. Explain the major bases of global market segmentation.
21. Describe the various global pricing objectives and strategies available to global marketers.
Other Question Papers
Subjects
- adv. corporate accounts
- advanced corporate accounting
- advanced financial accounts
- auditing
- business environment
- business law -i
- business law & vat
- business law i
- business law ii
- business management
- business statistics
- company accounts
- company law & secretarial practice
- computer applications in accounting
- corporate accounting
- cost accounting
- creative advertising
- entrepreneurial leadership
- entrepreneurship & supporting institution
- entrepreneurship and innovations
- entrepreneurship and new venture creation
- entrepreneurship and opportunity analysis
- entrepreneurship financing institutions
- exim procedure and forex management
- exim procedures
- export management
- financial accounting
- financial management
- financial services
- general economics
- human resource management
- human resources management
- income tax - law & practice
- income tax law & practice
- indian banking
- industrial relations
- insurance
- international marketing
- introduction to entrepreneurship
- introduction to investment management
- labour laws
- legal aspects of small business
- logistics and services marketing
- logistics and supply chain management
- management accounting
- management accounts
- managing innovation
- marketing management
- marketing research
- personal investment
- principles of forex management
- principles of marketing
- retail marketing
- sales management
- strategic marketing management