Exam Details
| Subject | marketing of services | |
| Paper | paper 5 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. Describe the various kinds of services available for international marketing.
2. Discuss the measures for improving the quality and performance of service personnel.
3. Throw light on the major trends in the growth of telecom sector in India in recent years.
4. Write an essay on the contribution of services sector to India's international trade.
5. Write an essay on the changing face of Indian Banking Industry.
6. Explain the trends in international trade in services and identity the major exporting and importing
countries of services.
7. Discuss the services marketing mix and services marketing triangle.
8. What is the difference between pricing of goods and pricing of services? Do special features of
services have bearing on their pricing?
9. Describe the nature of tourism as a service industry and discuss the factors affecting supply and
demand of tourism.
djus okys dkjdksa dk foospu dhft, A
10. Write notes on any Two of the following:
Tourism as a service industry ¼lsok m|ksx ds esa i;ZVu½
Information technology ¼lwpuk çkS|ksfxdh½
Problem of retaining customers for service providers
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
1. Describe the various kinds of services available for international marketing.
2. Discuss the measures for improving the quality and performance of service personnel.
3. Throw light on the major trends in the growth of telecom sector in India in recent years.
4. Write an essay on the contribution of services sector to India's international trade.
5. Write an essay on the changing face of Indian Banking Industry.
6. Explain the trends in international trade in services and identity the major exporting and importing
countries of services.
7. Discuss the services marketing mix and services marketing triangle.
8. What is the difference between pricing of goods and pricing of services? Do special features of
services have bearing on their pricing?
9. Describe the nature of tourism as a service industry and discuss the factors affecting supply and
demand of tourism.
djus okys dkjdksa dk foospu dhft, A
10. Write notes on any Two of the following:
Tourism as a service industry ¼lsok m|ksx ds esa i;ZVu½
Information technology ¼lwpuk çkS|ksfxdh½
Problem of retaining customers for service providers
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management