Exam Details
| Subject | marketing of services | |
| Paper | paper 5 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
1. What are the service characteristics? What challenges do the characteristics offer to service
marketing?
2. Discuss customer feedback and recovery.
3. Explain purchase process for services.
4. What is augmented service offering? Discuss its nature.
5. What are the main tools of improving service productivity?
6. What types of service operations benefit most from good yield management system and why?
7. In what ways do the objectives of services communications differ substantially from those of
goods marketing?
8. Discuss the different methods of service delivery.
9. How are service quality, productivity and marketing related?
10. Write notes on any two of the following:
e-Commerce
Marketing Mix for Hospitals
Goods vs Services
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
1. What are the service characteristics? What challenges do the characteristics offer to service
marketing?
2. Discuss customer feedback and recovery.
3. Explain purchase process for services.
4. What is augmented service offering? Discuss its nature.
5. What are the main tools of improving service productivity?
6. What types of service operations benefit most from good yield management system and why?
7. In what ways do the objectives of services communications differ substantially from those of
goods marketing?
8. Discuss the different methods of service delivery.
9. How are service quality, productivity and marketing related?
10. Write notes on any two of the following:
e-Commerce
Marketing Mix for Hospitals
Goods vs Services
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management