Exam Details
| Subject | international marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. (Part II) (Semester IV) Examination, 2017
Group A MARKETING MANAGEMENT (Paper
International Marketing
Day and Date Friday, 26-5-2017 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Question No. 1 is compulsory.
Attempt any two questions from Q. No. 2 to Q. No. 4.
Attempt any two questions from Q. No. 5 to Q. No. 7.
Figures at right indicate marks.
1. Analyze following case study, state the problem, find various alternatives and
state suitable alternative.
The public sector Indian Oil Corporation the major oil refining and marketing
company which was also the canalizing agency for oil imports and the only
Indian company in the Fortune 500, in terms of sales, planned to make a foray
into the foreign market by acquiring a substantial stake in the Bala Oil field in
Iran of the Premier Oil. The project was estimated to have recoverable oil reserves
of about 11 million tones and lac was supposed to get nearly four million tones.
When IOC started talking to the Iranian company for the acquisition in
October 1998, oil prices were at rock bottom per barrel) and most refining
companies were closing shop due to falling margins. Indeed, a number of good
oil properties in the Middle East were up for sale. Using this opportunity, several
developing countries "made a killing by acquiring oil equities abroad".
IOC needed Government's permission to invest abroad. Application by Indian
company for investing abroad is to be scrutinized by a special committee
represented by the Reserve Bank of India and the finance and commerce
ministries. By the time the government gave the clearance for the acquisition in
December 1999 (i.e. more than a year after the application was made), the
prices had bounced back to $24 per barrel. And the Elf of France had virtually
took away the deal from under IOC's nose by acquiring the Premier Oil.
The RBI, which gave lac the approval for $15 million investment, took more than
a year for clearing the deal because the structure for such investments were not
in place, it was reported. Discuss internal, domestic and global environments of
business revealed by this case. Discuss whether it is the domestic or global
environment that hinders the globalization of Indian business. Even if Elf had not
acquired Premier Oil, what would have been the impact of the delay in the
clearance on IOC What would have been the significance of the foreign
acquisition to IOC What are the lessons of this case
2. Write a short note on following (any two)
Challenges and opportunities in International Marketing.
WTO.
Direct and Indirect Export.
3. Write a short note on following (any two)
Licensing and franchising
International trading Environment
Global media decisions.
4. Write a short note on following (any two)
Documents related to excisable goods.
Indo-Sri Lanka Free Trade Agreement.
Global Product Positioning.
5. Describe in brief Export and Import concept. Explain in detail the export procedure.
6. What is Product Briefly discuss the product decisions and product life cycle in
global market.
7. Explain the concept International Pricing. What are the problems and factors
influencing international pricing
Group A MARKETING MANAGEMENT (Paper
International Marketing
Day and Date Friday, 26-5-2017 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Question No. 1 is compulsory.
Attempt any two questions from Q. No. 2 to Q. No. 4.
Attempt any two questions from Q. No. 5 to Q. No. 7.
Figures at right indicate marks.
1. Analyze following case study, state the problem, find various alternatives and
state suitable alternative.
The public sector Indian Oil Corporation the major oil refining and marketing
company which was also the canalizing agency for oil imports and the only
Indian company in the Fortune 500, in terms of sales, planned to make a foray
into the foreign market by acquiring a substantial stake in the Bala Oil field in
Iran of the Premier Oil. The project was estimated to have recoverable oil reserves
of about 11 million tones and lac was supposed to get nearly four million tones.
When IOC started talking to the Iranian company for the acquisition in
October 1998, oil prices were at rock bottom per barrel) and most refining
companies were closing shop due to falling margins. Indeed, a number of good
oil properties in the Middle East were up for sale. Using this opportunity, several
developing countries "made a killing by acquiring oil equities abroad".
IOC needed Government's permission to invest abroad. Application by Indian
company for investing abroad is to be scrutinized by a special committee
represented by the Reserve Bank of India and the finance and commerce
ministries. By the time the government gave the clearance for the acquisition in
December 1999 (i.e. more than a year after the application was made), the
prices had bounced back to $24 per barrel. And the Elf of France had virtually
took away the deal from under IOC's nose by acquiring the Premier Oil.
The RBI, which gave lac the approval for $15 million investment, took more than
a year for clearing the deal because the structure for such investments were not
in place, it was reported. Discuss internal, domestic and global environments of
business revealed by this case. Discuss whether it is the domestic or global
environment that hinders the globalization of Indian business. Even if Elf had not
acquired Premier Oil, what would have been the impact of the delay in the
clearance on IOC What would have been the significance of the foreign
acquisition to IOC What are the lessons of this case
2. Write a short note on following (any two)
Challenges and opportunities in International Marketing.
WTO.
Direct and Indirect Export.
3. Write a short note on following (any two)
Licensing and franchising
International trading Environment
Global media decisions.
4. Write a short note on following (any two)
Documents related to excisable goods.
Indo-Sri Lanka Free Trade Agreement.
Global Product Positioning.
5. Describe in brief Export and Import concept. Explain in detail the export procedure.
6. What is Product Briefly discuss the product decisions and product life cycle in
global market.
7. Explain the concept International Pricing. What are the problems and factors
influencing international pricing
Other Question Papers
Subjects
- (paper – x) financial management
- (paper – xi) human resource management
- accounting for management
- accounting for managers
- agricultural marketing
- agricultural production management
- agro-processing industries and rural industrialization
- banking and insurance (paper – xvi)
- brand management and social marketing
- busines ethics
- business ethics (new) (cbcs)
- business ethics (old)
- corporate planning and strategic management (old)
- corporate planning and strategic management(old cbcs)
- day and date : friday, 30-11-2018 total
- economic environment for business
- entrepreneurship development and project management
- excel
- excellence in management
- export policy, procedure and documents (paper – ii)
- financial decision analysis
- financial management
- fundamentals of agriculture and co-operative management
- fundamentals of agriculture and co-operative management (new cbcs)
- global human resource management
- group d – system management (paper – ii)
- human resource initiatives (paper – ii)
- human resource management
- indian financial system
- indian financial system (paper – xix)
- industrial engineering
- industrial relations and labour regulations
- integrated marketing communication and consumer behaviour
- international busines (paper – xiii)
- international business environment (old)
- international business environment (paper – i)
- international finance
- international financial system and markets
- international financial systems and markets
- international logistics
- international marketing
- international trade and agriculture
- international trade procedures and documentation
- international trade procedures and documentations
- investment management
- it for management
- legal aspects of busines
- legal aspects of business
- logistics and supply chain management
- logistics and supply chain management (paper – xx)
- management accounting
- management accounting (paper–xviii)
- management acounting
- management information system
- managerial communication – i
- managerial communication – ii
- managerial economics
- managerial excellence
- marketing management
- marketing management (cbcs)
- operations management
- organisational behaviour
- organizational behaviour
- paper – ix : marketing management
- paper – xii : production and materials management (old)
- paper – xiii : economic environment of busines
- paper – xiv : managerial comunication – ii
- paper – xv : research methodology
- paper – xvi : event management(new)
- paper – xvi : operations management
- paper – xvii : strategic management
- performance management and compensation
- perspectives of management
- principles of management
- product and brand management
- product and brand management (paper – i)
- production and materials management
- production management and operations research (paper – xii)
- programing concepts and advanced
- programming concepts and advanced excel
- project planning and working capital management
- purchasing and inventory management
- purchasing and inventory management (paper – xix)
- quality management
- relational database management system
- research methodology
- research methodology (paper – xv)
- retail and rural marketing
- sales and distribution management (new) paper – xx
- sales and strategic marketing
- sales and strategic marketing (new cbcs)
- sales and strategic marketing (old)
- security and control information system
- skill development (paper – xix)
- statistical methods
- statistics for management
- strategic financial management
- strategic financial management (paper – ii)
- strategic human resource management
- strategic human resource management (old)
- strategic human resource management (paper – xix)
- system management
- system management security and control information system
- systems management
- systems management (paper – i)
- systems management (paper – ii)
- taxation
- training and development
- training and development gr.c : human resource management
- world class manufacturing