Exam Details
| Subject | international marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | 05, December, 2018 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. II (Semester IV) (CBCS) Examination, 2018
Group A Marketing management (Paper
International Marketing
Day and Date Wednesday, 5-12-2018 Max. Marks 70
Time 10.30 a.m. to 1.00 p.m.
Instructions Question No. 1 is compulsory.
Attempt any two questions from Q. No. 3 and 4.
Attempt any two questions from Q. No. 6 and 7.
All questions carry equal marks.
1. Analyze the following Case, Identify the problem, Generate possible alternatives
and Choose the best alternative. 14
McDonald's in India
McDonald's began operations in India in 1996. The fast-food chain started
making profits after it broke even in 2008. Reports suggest that McDonald's
two subsidiaries in India, Connaught Plaza Restaurants based in New Delhi
and Hard Castle Restaurants in based in Mumbai posted accumulated losses
of Rs. 189.19 crore and Rs. 119 crore in fiscal 2008. A total of Rs. 211.41
crore of accumulated losses for fiscal 2008 for the company. India and China
continue to be high-growth markets for McDonald's. The top management felt
that McDonald's had achieved tremendous brand success in India and there
was nothing extraordinary about accumulating losses and that McDonald's India
was not a unique case as the company was making losses similarly in many
other markets.
McDonald's menu is recognized world over for its affordability. A McDonald's
store gets an average of 3,000 walk-ins every day in each of its 165 restaurants
in India. Typically, a customer visits a McDonald's store twice. The key is to
make that customer visit the McDonald's store a third time so that the existing
store space and rent can be leveraged further. Earlier attempts by McDonald's
to do so included adding breakfast to its menu, longer hours of service, setting
up of kiosks etc. Even though breakfast was on its menu globally, it was on
launched on a trial basis in India.
P.T.O.
Seat
No. Set P
Set P
SLR-CL 77 *SLRCL77*
However, McDonald's had a 'snack joint' tag in India. To overcome this
McDonald's added a lunch and dinner menu. In September 2009, McDonald's
announced reduction in prices by almost 25% for its lunch and dinner menus.
Prices for its extra-value meals like McVeggie and McChicken were reduced to
Rs. 85 and 95 respectively from Rs. 110 and 120 respectively. Typically a meal
consists of burger, French fries and soft drinks. This strategy was surprising as
it came at a time when food prices were increasing by the day. Cutting prices
in such times did not make sense. But the management in India was convinced
that tweaking the prices of it combo meal offering would help customers prefer
McDonald's as a lunch and dining destination as well.
2. Write a short note on following (any two) 14
Pre-shipment documents
Mergers and Acquisition
Indo-Sri Lanka Free Trade Agreement.
3. Write a short note on following (any two) 14
Factors influencing international pricing decisions
International channel structure
Licensing and Franchising.
4. Write a short note on following (any two) 14
Foreign trade policy
Market segment selection
Global Market Segmentation
5. What is product Explain in detail the international product life cycle. 14
6. State the term Export. Explain in detail the important steps in export procedure. 14
7. What is Global Marketing Describe in brief the Global Marketing Environment . 14
Group A Marketing management (Paper
International Marketing
Day and Date Wednesday, 5-12-2018 Max. Marks 70
Time 10.30 a.m. to 1.00 p.m.
Instructions Question No. 1 is compulsory.
Attempt any two questions from Q. No. 3 and 4.
Attempt any two questions from Q. No. 6 and 7.
All questions carry equal marks.
1. Analyze the following Case, Identify the problem, Generate possible alternatives
and Choose the best alternative. 14
McDonald's in India
McDonald's began operations in India in 1996. The fast-food chain started
making profits after it broke even in 2008. Reports suggest that McDonald's
two subsidiaries in India, Connaught Plaza Restaurants based in New Delhi
and Hard Castle Restaurants in based in Mumbai posted accumulated losses
of Rs. 189.19 crore and Rs. 119 crore in fiscal 2008. A total of Rs. 211.41
crore of accumulated losses for fiscal 2008 for the company. India and China
continue to be high-growth markets for McDonald's. The top management felt
that McDonald's had achieved tremendous brand success in India and there
was nothing extraordinary about accumulating losses and that McDonald's India
was not a unique case as the company was making losses similarly in many
other markets.
McDonald's menu is recognized world over for its affordability. A McDonald's
store gets an average of 3,000 walk-ins every day in each of its 165 restaurants
in India. Typically, a customer visits a McDonald's store twice. The key is to
make that customer visit the McDonald's store a third time so that the existing
store space and rent can be leveraged further. Earlier attempts by McDonald's
to do so included adding breakfast to its menu, longer hours of service, setting
up of kiosks etc. Even though breakfast was on its menu globally, it was on
launched on a trial basis in India.
P.T.O.
Seat
No. Set P
Set P
SLR-CL 77 *SLRCL77*
However, McDonald's had a 'snack joint' tag in India. To overcome this
McDonald's added a lunch and dinner menu. In September 2009, McDonald's
announced reduction in prices by almost 25% for its lunch and dinner menus.
Prices for its extra-value meals like McVeggie and McChicken were reduced to
Rs. 85 and 95 respectively from Rs. 110 and 120 respectively. Typically a meal
consists of burger, French fries and soft drinks. This strategy was surprising as
it came at a time when food prices were increasing by the day. Cutting prices
in such times did not make sense. But the management in India was convinced
that tweaking the prices of it combo meal offering would help customers prefer
McDonald's as a lunch and dining destination as well.
2. Write a short note on following (any two) 14
Pre-shipment documents
Mergers and Acquisition
Indo-Sri Lanka Free Trade Agreement.
3. Write a short note on following (any two) 14
Factors influencing international pricing decisions
International channel structure
Licensing and Franchising.
4. Write a short note on following (any two) 14
Foreign trade policy
Market segment selection
Global Market Segmentation
5. What is product Explain in detail the international product life cycle. 14
6. State the term Export. Explain in detail the important steps in export procedure. 14
7. What is Global Marketing Describe in brief the Global Marketing Environment . 14
Other Question Papers
Subjects
- (paper – x) financial management
- (paper – xi) human resource management
- accounting for management
- accounting for managers
- agricultural marketing
- agricultural production management
- agro-processing industries and rural industrialization
- banking and insurance (paper – xvi)
- brand management and social marketing
- busines ethics
- business ethics (new) (cbcs)
- business ethics (old)
- corporate planning and strategic management (old)
- corporate planning and strategic management(old cbcs)
- day and date : friday, 30-11-2018 total
- economic environment for business
- entrepreneurship development and project management
- excel
- excellence in management
- export policy, procedure and documents (paper – ii)
- financial decision analysis
- financial management
- fundamentals of agriculture and co-operative management
- fundamentals of agriculture and co-operative management (new cbcs)
- global human resource management
- group d – system management (paper – ii)
- human resource initiatives (paper – ii)
- human resource management
- indian financial system
- indian financial system (paper – xix)
- industrial engineering
- industrial relations and labour regulations
- integrated marketing communication and consumer behaviour
- international busines (paper – xiii)
- international business environment (old)
- international business environment (paper – i)
- international finance
- international financial system and markets
- international financial systems and markets
- international logistics
- international marketing
- international trade and agriculture
- international trade procedures and documentation
- international trade procedures and documentations
- investment management
- it for management
- legal aspects of busines
- legal aspects of business
- logistics and supply chain management
- logistics and supply chain management (paper – xx)
- management accounting
- management accounting (paper–xviii)
- management acounting
- management information system
- managerial communication – i
- managerial communication – ii
- managerial economics
- managerial excellence
- marketing management
- marketing management (cbcs)
- operations management
- organisational behaviour
- organizational behaviour
- paper – ix : marketing management
- paper – xii : production and materials management (old)
- paper – xiii : economic environment of busines
- paper – xiv : managerial comunication – ii
- paper – xv : research methodology
- paper – xvi : event management(new)
- paper – xvi : operations management
- paper – xvii : strategic management
- performance management and compensation
- perspectives of management
- principles of management
- product and brand management
- product and brand management (paper – i)
- production and materials management
- production management and operations research (paper – xii)
- programing concepts and advanced
- programming concepts and advanced excel
- project planning and working capital management
- purchasing and inventory management
- purchasing and inventory management (paper – xix)
- quality management
- relational database management system
- research methodology
- research methodology (paper – xv)
- retail and rural marketing
- sales and distribution management (new) paper – xx
- sales and strategic marketing
- sales and strategic marketing (new cbcs)
- sales and strategic marketing (old)
- security and control information system
- skill development (paper – xix)
- statistical methods
- statistics for management
- strategic financial management
- strategic financial management (paper – ii)
- strategic human resource management
- strategic human resource management (old)
- strategic human resource management (paper – xix)
- system management
- system management security and control information system
- systems management
- systems management (paper – i)
- systems management (paper – ii)
- taxation
- training and development
- training and development gr.c : human resource management
- world class manufacturing