MBA II (Semester III) Examination, 2017
Group G International Business (Paper II)
INTERNATIONAL TRADE PROCEDURES AND DOCUMENTATION
(Paper XX)
Day and Date Tuesday, 16-5-2017 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Question No. 1 is compulsory.
Attempt any two questions from Q. Q. 3 and Q. 4.
Attempt any two questions from Q. Q. 6 and Q. 7.
All questions carry equal marks.
1. Analyze the following Case, identify the problem, Generate possible
alternatives and choose the best alternative. 14
Disney Marketing Services Efficiently
Walt Disney Company (Disney) is an entertainment conglomerate operating in
different business sectors such as media networks, parks and resorts, studio
entertainment and consumer products, across the world. Disney is present in a
large number of countries in Europe, Asia and Latin America apart from America.
Disney was the result of one man's ability to dream big. With barely US $40 in
his pocket, Walter Elias Disney (Walter) dreamt of making great Hollywood
movies one day. In 1923, he started Disney Company. He also began production
operations for films along with his brother. In 1928, Walter created the lovable
'Mickey Mouse' character for a silent cartoon film called 'Plane Crazy'. And
there was no looking back after that. The company went on to create and market
in various forms several other much-loved characters that proved extremely
popular with children and adults alike. Walter's greatest dream was to provide
fun for children and their families. This dream came true in 1955, when Disneyland
was launched as a large theme park' in California. Disney used the characters
created by it and their images to encourage people to have fun in the park.
Before his death in 1966, Walter purchased 28,000 acres of land in Florida to
build another theme park. Walt Disney World opened on October 1971. It was
one of the world's largest theme parks and included hotels, golf courses, and
shopping villages apart from a magic kingdom theme park like Disneyland.
Disney became one of the big names in the entertainment industry. It was well
known as an entertainment avenue to millions of families across the world. It
has parks in California, Florida, Japan, and Europe. Both Walt Disney World
and Universal Studios, the main entertainment divisions of Disney, introduced
new attractions regularly to sustain people's interest. Disney's operations
expanded to marketing of movies, books, toys, clothes and theme parks. Disney
also tried to increase its brand popularity through various road shows and
marathons. Radio Disney helped in establishing the Disney brand in the countries
of Latin America, Europe and the 'Asia pacific regions. Disney's other businesses
comprised media networks, which include the Disney channel, Buena Vista
television, ABC televison and radio networks, and the ESPN sports channel.
Over the years, Disney's divisions slowly started expanding their operations to
places outside the U.S. Disney brought coordination among all its divisions and
used the relationship between them to the optimum extent possible for its market
expansion. Every division of the company worked in co-operation with other
divisions for marketing the entire Disney brand.
Disney also entered the consumer product business by integrating consumer
products with its cartoon characters. Visitors to the Disney parks could choose
from a wide variety of products such as clothes, toys, furniture, cookware, etc.
They usually bought something as a tangible memory or to gift to their friends.
Disney catered to the tastes of people living in different parts of the world
through its products in various stores in collaboration with retailers all over the
world. As per Disney's annual report 2001, the revenue through consumer
products during the year amounted to 2.6 billion. Disney sold its consumer
products online through Disneystore.com. too.
The company also had plan of licensing the Walt Disney name, Disney's
characters and other visual and literary products to manufacturers, retailers,
publishers and show promoters throughout the world. To keep the company
growing, Disney developed new Arks, radio and television channels and
produced films that had a wide audience. Disney channel was launched in Brazil
and Radio Disney in Argentina with the combined efforts of Walt Disney
International and Disney's media networks. In fact, Disney was successful in
bringing a smile to the face of many across the world. It was a source of fulfilled
entertainment in the stress-filled world of millions, thus fulfilling the dream of its
founder. Currently it entertains millions of people living in different parts of the
world through its parks, products and an excellent customer service. Further,
Disney's employees were specially trained to be courteous and cheerful and
this helped in the company's business growth. In order to expand its business
further, Disney began to concentrate on highly populated countries like China.
According to Michael Eisner, "Disney aims to build the biggest entertainment
base in the world while simultaneously creating the world's greatest entertainment
products". Comment.
2. Write a short note on following (any two) 14
Export Credit Insurance.
Convertibility of Rupee.
Import of Capital Goods.
3. Write a short note on following (any two) 14
Foreign Trade Act, 1992.
Export Promotion Council.
Export in India.
4. Write a short note on following (any two) 14
Income Tax Benefits.
INCO Terms
SEZ.
5. What is letter of credit Explain in detail process and types of letter of credit. 14
6. What are export payment terms Explain in detail main features of payment
terms. 14
7. What is ECGC Explain various covers issued by ECGC. 14