B.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Fifth Semester
Business Administration
MARKETING RESEARCH
(CBCS 2011 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define marketing research.
2. State the nature of marketing research.
3. What is meant by conclusive research?
4. What are the uses of exploratory research?
5. What is primary data?
6. List out the various sources of secondary data.
7. What is meant by probability sampling?
8. What do you understand by census method?
9. What is meant by motivation research?
10. What is consumer research?
Sub. Code
1BBA5C1
AFC-10200
2
WS3
Part B x 5 25)
Answer all questions, choosing either or
11. Discuss the importance of marketing research.
Or
State the limitations of marketing research.
12. What do you understand by the applications of
scientific methods in marketing research?
Or
Discuss the need for research design in marketing.
13. What are the points to be taken into consideration
while evaluating secondary data?
Or
Explain the various methods of interview with its
relative merits and demerits.
14. Explain any two specific methods of measuring
attitudes.
Or
Write short notes on Likert Scale.
15. What are the various techniques of product
research?
Or
What is meant by test marketing? Discuss its
importance.
AFC-10200
3
WS3
Part C x 10 30)
Answer any three questions.
16. Critically examine the position of marketing research in
India.
17. Discuss in detail the different types of experimental
research.
18. Discuss the various methods of collecting primary data.
19. Discuss the procedure for writing reports in marketing
research.
20. Do you think that sales tests are the suitable method of
measuring advertising effectiveness? Justify your answer.
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