B.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Fifth Semester
Business Administration
MARKETING RESEARCH
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What is Marketing Research?
2. Define Marketing Research Agencies.
3. Define Experimental Research.
4. List two differences between Descriptive and Analytical
Research.
5. Define Primary Data.
6. What are the differences between Questionnaire and
Schedule?
7. Define Probability Sampling.
8. When is Census method of data collection preferred?
9. Define Advertising Research.
10. What are the benefits of Test Marketing?
Sub. Code
4BBA5C1
AFF-4394
2
Ws8
Part B x 5 25)
Answer all questions. (Either or type)
11. Explain the Importance of Marketing Research.
Or
Discuss the position of Marketing Research in
India.
12. Explain Descriptive Research Design.
Or
Discuss the steps involved in Marketing Research
process.
13. What do you mean by sampling error?
Or
What are the advantages and disadvantages of
Secondary Data?
14. Explain the types of charts used for Presentation of
Data.
Or
Explain the advantages and disadvantages of
sampling methods.
15. Discuss the techniques of Motivation Research.
Or
What are the objectives of Advertising Research?
AFF-4394
3
Ws8
Part C x 10 30)
Answer any three questions.
16. Discuss the role of Marketing Research Agencies in India
17. Discuss the major criteria's of Research Design.
18. What are the advantages and disadvantages of
Questionnaire method of Data Collection?
19. What are the steps involved in Preparation of a Research
Report?
20. Discuss the Significance of Consumer Research.