Exam Details
| Subject | principles of marketing | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | loyola college | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034 B.B.A.DEGREE EXAMINATION BUSINESS ADMINISTRATION THIRDSEMESTER APRIL 2017
BU 3503- PRINCIPLES OF MARKETING
Date: 03-05-2017 Dept. No. Max. 100 Marks
Time: 09:00-12:00 SECTION-A Answer any TEN of the following: (10X2=20)
1.Define the term "Marketing".
2. What is business market?
3. Write short note on market segmentation.
4. What is target market?
5. Explain "Packaging".
6. What is price discrimination?
7. What do you understand by channel of distribution?
8. What is promotion?
9. Write short notes on promotion budget.
10. Explain Competitor orientation.
SECTION Answer any FOUR questions: (4x10=40)
11. Explain in detail the controllable forces in marketing environment.
12. What is marketing mix? Describe its constituents and importance.
13. What are the major factors (internal and external) that should be taken into account in developing a price policy?
14. Explain the channels of distribution.
15. What are the factors affecting promotion mix?
16. What is Brand name? State its advantages.
17. Explain the various competitive positions a firm could hold.
SECTION C Answer any TWO questions (2x20=40)
18. Describe the pre-marketing stage and post marketing stage in product life cycle.
19. Explain the kinds of pricing decisions.
20. Explain the methods of market segmentation.
21. What is Competitor Strategy? Explain in detail the approaches to Marketing strategies.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034 B.B.A.DEGREE EXAMINATION BUSINESS ADMINISTRATION THIRDSEMESTER APRIL 2017
BU 3503- PRINCIPLES OF MARKETING
Date: 03-05-2017 Dept. No. Max. 100 Marks
Time: 09:00-12:00 SECTION-A Answer any TEN of the following: (10X2=20)
1.Define the term "Marketing".
2. What is business market?
3. Write short note on market segmentation.
4. What is target market?
5. Explain "Packaging".
6. What is price discrimination?
7. What do you understand by channel of distribution?
8. What is promotion?
9. Write short notes on promotion budget.
10. Explain Competitor orientation.
SECTION Answer any FOUR questions: (4x10=40)
11. Explain in detail the controllable forces in marketing environment.
12. What is marketing mix? Describe its constituents and importance.
13. What are the major factors (internal and external) that should be taken into account in developing a price policy?
14. Explain the channels of distribution.
15. What are the factors affecting promotion mix?
16. What is Brand name? State its advantages.
17. Explain the various competitive positions a firm could hold.
SECTION C Answer any TWO questions (2x20=40)
18. Describe the pre-marketing stage and post marketing stage in product life cycle.
19. Explain the kinds of pricing decisions.
20. Explain the methods of market segmentation.
21. What is Competitor Strategy? Explain in detail the approaches to Marketing strategies.
Other Question Papers
Subjects
- accounting for decision making
- business & society
- business environment
- business ethics and csr
- business management
- business policy & strategy
- company accounts
- company law & sec. practice
- consumer behaviour
- corporate accounting
- cost accounting
- elements of company law
- elements of operations research
- elements of statistics
- entrepreneurship
- financial accounting
- financial institutions
- financial management
- financial services
- finiancial accounting package using tally
- fundamentals of investments
- human resource management
- indirect tax
- industrial relations
- international business management
- international marketing
- introduction to investment
- introduction to statistics
- labour laws
- legal aspects of business
- logistics & supply chain management
- management accounting
- management information system
- mercantile law
- principles of marketing
- product brand and service management
- production management
- project management
- retail management
- rural marketing
- strategic management
- supply chain management
- working capital management