Exam Details
| Subject | principles of marketing | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | loyola college | |
| Position | ||
| Exam Date | April, 2017 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION CORPORATE SECRETARYSHIP SECONDSEMESTER APRIL 2017
16UBU2AL01- PRINCIPLES OF MARKETING
Date: 27-04-2017 Dept. No. Max. 100 Marks
Time: 01:00-04:00 PART- A ANSWER ALL QUESTIONS (10X2=20)
1. Define Marketing.
2. List any two difference between Customers and Consumers.
3. What do you mean by Consumer Market?
4. Define segmentation.
5. Define product and service.
6. List any two factors which affect pricing.
7. What are the various channels in Marketing?
8. Define Retailing.
9. List out the steps involved in competitor analysis.
10. Who is a market leader?
PART-B ANSWER ANY FOUR QUESTIONS (4X10=40)
11. Explain different customer driven marketing strategies.
12. Discuss the basic model of consumer behavior.
13. Briefly explain the buyer's decision process.
14. Explain the different stages of product adoption process.
15. Explain the various types of product classifications.
16. Explain the stages of Product Life Cycle.
17. Briefly explain the channel management decisions
PART-C ANSWER ANY TWO QUESTIONS (2X20=40)
18. Discuss the various micro and macro environment with suitable examples.
19. Explain the characteristics that affect consumer behavior.
20. Give a detailed explanation on the various sales promotion tools used by companies to promote a product.
21. Explain the various steps involved in competitor analysis.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION CORPORATE SECRETARYSHIP SECONDSEMESTER APRIL 2017
16UBU2AL01- PRINCIPLES OF MARKETING
Date: 27-04-2017 Dept. No. Max. 100 Marks
Time: 01:00-04:00 PART- A ANSWER ALL QUESTIONS (10X2=20)
1. Define Marketing.
2. List any two difference between Customers and Consumers.
3. What do you mean by Consumer Market?
4. Define segmentation.
5. Define product and service.
6. List any two factors which affect pricing.
7. What are the various channels in Marketing?
8. Define Retailing.
9. List out the steps involved in competitor analysis.
10. Who is a market leader?
PART-B ANSWER ANY FOUR QUESTIONS (4X10=40)
11. Explain different customer driven marketing strategies.
12. Discuss the basic model of consumer behavior.
13. Briefly explain the buyer's decision process.
14. Explain the different stages of product adoption process.
15. Explain the various types of product classifications.
16. Explain the stages of Product Life Cycle.
17. Briefly explain the channel management decisions
PART-C ANSWER ANY TWO QUESTIONS (2X20=40)
18. Discuss the various micro and macro environment with suitable examples.
19. Explain the characteristics that affect consumer behavior.
20. Give a detailed explanation on the various sales promotion tools used by companies to promote a product.
21. Explain the various steps involved in competitor analysis.
Other Question Papers
Subjects
- accounting for decision making
- business & society
- business environment
- business ethics and csr
- business management
- business policy & strategy
- company accounts
- company law & sec. practice
- consumer behaviour
- corporate accounting
- cost accounting
- elements of company law
- elements of operations research
- elements of statistics
- entrepreneurship
- financial accounting
- financial institutions
- financial management
- financial services
- finiancial accounting package using tally
- fundamentals of investments
- human resource management
- indirect tax
- industrial relations
- international business management
- international marketing
- introduction to investment
- introduction to statistics
- labour laws
- legal aspects of business
- logistics & supply chain management
- management accounting
- management information system
- mercantile law
- principles of marketing
- product brand and service management
- production management
- project management
- retail management
- rural marketing
- strategic management
- supply chain management
- working capital management