D.B.M. (Semester (CBCS) Examination, 2017
BUSINESS RESEARCH wateriI
Day Date: Tuesday, 09-05-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative given in the bracket. 07
In types questionnaire the researcher cannot draw a
conclusion for a research topic.
Close ended Open ended
Multiple-choice All of above
The report writing is done according to
Theory Practical Format Table
is the first step in sampling process.
Selection of sampling unit Determining sample size
Collection of date Defining the population
Market research has a validity constraint due to
Time Date time People Money
is used to collect the information from large
population located in different area.
Survey Schedule Questionnaire Date
type of questions has only two alternatives to
choose from.
Multiple choice Dichotomous
Open ended Close ended
means drawing the inferences from analysis of
data.
Editing Interpretation Coding Decoding
State weather true or false. 07
Reliability of research depends on source of date.
Report writing is first phase in business research.
Goal orientation measurability are the characteristics of
good sampling design.
Internet is a source of secondary data.
Size of sample should not be too small or large.
In research process the coding decoding is done to keep
secrecy.
Report writing is done by researcher itself.
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SLR-S 5
Q.2 Write short notes on. (Any Two) 14
Interpretation of data
Secondary data
Validity reliability of research
Q.3 Write short notes on. (Any Two) 14
Primary data
Research process
Steps in sampling
Q.4 Layout of research report. 14
OR
Collection of primary data.
Q.5 Write long answers. 14
Prepare a questionnaire for the market research of detergent
company.
OR
What is secondary data? Explain various sources of secondary data.