M.Sc. (Semester IV) (CBCS) Examination Mar/Apr-2018
Agrochemicals and Pest Management
AGRO-BASED MARKETING MANAGEMENT
Time: 2½ Hours
Max. Marks:70
Instructions: All sections are compulsory. Attempt any Two questions from Section II. Attempt any Two questions from Section III. Figures to the right indicate full marks.
Section I
Q.1
Choose correct answer from options given below
14
is a delivery of standard of living to the society.
Marketing
Product
Consumption
Purchase power
The concept of 7 given by
F. W. Taylor
Philip Kotler
Mc Carty
None of these
Modern concept of marketing is oriented.
Sales
Profit
Production
Customer
is the sum total of all factors that affects Marketing transactions.
Marketing concept
Marketing environment
Marketing research
Market segmentation
is an attempt to recognize distinct stages in the sales history of the product.
Product Life Cycle
Project Life Cycle
Human Life Cycle
None of these
Agro-based marketing management used for
Inform the farmer
Growth of agro-sector
Increase sales
All of these
Buying behavior is basically in nature.
Economical
Social
Psychological
Cultural
factor is not includes in macro environment of marketing.
Legal
Economical
Social and cultural
Ethics and values
problem in agro marketing.
Competition
Education
Govt. policy
All of these
10) is the value of the product or service to customer into quantitative terms.
Product
Price
Place
Promotion
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SLR-UA-20
11) The major components of marketing mix are
Product
Price
Place
All of the above
12) Marketing is process which aims at
Promotion
Profit making
Satisfaction of consumer needs
Selling goods
13) If only wanted to target the age group between 18 to 35, this policy is known as marketing?
Direct
Indirect
Target
None of these
14) function of marketing create place utility in product.
Storage
Selling
Transportation
Advertising
Section II
Solve any two questions from Sec II.
Q.2
a)Define marketing and function of marketing.
07
b)Problems of agro based business.
07
Q.3
a)Describe the factor affecting on buying behavior.
07
b)Describe the various types of market.
07
Q.4
a)Use of 7 in agro based marketing.
07
b)Types of mobile business.
07
Section III
Solve any two questions from Sec III.
Q.5
a)Importance of marketing.
05
b)Process of marketing planning.
05
c)Target marketing.
04
Q.6
a)Explain the buying process.
05
b)Product life cycle.
05
c)Base of market segmentation.
04
Q.7
a)Macro environment of agro-marketing.
05
b)Importance buying behavior.
05
c)Advantages of market segmentation.
04