M.Sc. (Semester IV) (CBCS) Examination Nov/Dec-2018
Agrochemicals And Pest Management
AGRO-BASED MARKETING MANAGEMENT
Time: 2½ Hours Max. Marks: 70
Instructions: All Sections are compulsory.
Solve any two questions each from section II and section III.
Figures to the right indicate full marks.
SECTION I
Q.1 Rewrite the sentences by choosing correct answer from given alternatives: 14
The concept of 4 given by
F. W. Taylor Philip Kotler
Mc Carty None of these
are the forms of virtual marketing
E-mail Twitter
Link sharing None of these
E-business is a of buying selling.
Off-line On-line
Direct None of these
is the first stage in product life cycle.
Introduction Growth
Maturity Decline
Market segmentation based on
Industrial Demographic
Social All of these
is not part of 4ps.
Product Price
People Promotion
In modern marketing is supreme.
The creditor The consumer
The supplier None of these
Producer to consumer channel.
One level Two level
Three level Four level
Marketing is process which aims at
Promotion Profit making
Satisfaction of consumer needs Selling goods
10) Agro-based marketing management used for
Inform to merchant Growth of agro sector
Both a b All of these
11) Marketing environment does not include
Legal Economical
Social and cultural History of market
Page 2 of 2
SLR-VA-15
12) is the sum total of all factors that affects Marketing transactions.
Marketing concept Marketing Environment
Marketing Research Market Segmentation
13) function of marketing create time utility in product.
Storage Salling
Transportation Advertising
14) Marketing is process.
Social managerial Social Political
Cultural managerial None of these
SECTION II
Attempt any two questions from this section
Q.2 Define consumer behavior factors affecting consumer behavior.
Different between traditional marketing modern marketing.
07
07
Q.3 Define market segmentation Base of market segmentation.
Problems of agro-based business.
07
07
Q.4 Define market environment explain factor of macro environment.
What is market? Explain various types of market.
07
07
SECTION III
Attempt any two questions from this section
Q.5 4 in agro-based marketing 05
Functions of marketing 05
Target Marketing 04
Q.6 Types of mobile business 05
Importance of market segmentation 05
Importance of marketing 04
Q.7 Process of market planning 05
Product life cycle 05
Importance of consumer behaviour 04