DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Second Semester
Retail Management
BUSINESS RESEARCH
(Upto 2012-2013 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Define Business Research. State its distinguishing
features.
2. How is research problem identified? Explain.
3. Outline the broad principles of sampling.
4. What are the different kinds of observation?
5. Explain the concept and types of non parametric tests.
6. State the style and mechanics of report writing.
7. Examine the significance of research in social sciences.
8. Write a brief note on coding editing.
Sub. Code
23
DE-3102
2
SP 5
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. State and explain the different types of research with an
illustration.
10. Enumerate the factors affecting research design. How do
you evaluate research design? Explain.
11. Discuss the methods of sampling stating their relative
merits and drawbacks.
12. Point out the considerations in framing questionnaire.
Distinguish between questionnaire and schedule.
13. Examine the steps involved in testing of hypothesis.
14. "Report writing is a technical activity which requires
considerable thought, effort, patience, penetration and
overall approach to the problem" Discuss.
15. What are the parametric and non-parametric tests?
Explain in brief.