Exam Details

Subject business research
Paper
Exam / Course m.b.a. (rm)
Department
Organization Alagappa University Distance Education
Position
Exam Date May, 2018
City, State tamil nadu, karaikudi


Question Paper

DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Second Semester
BUSINESS RESEARCH
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Give the meaning and purposes of research.
2. State the significance of review of literature in the field of
business research.
3. Narrate the essentials of good sampling.
4. Distinguish between primary and secondary data.
5. State briefly the importance of data analysis.
6. Point out the guidelines for making valid interpretation.
7. Explain the criteria for evaluating research report.
8. Enumerate the factors affecting the size of sample.
Sub. Code
23
DE-4214
2
Ws2
SECTION B — x 15 60 marks)
Answer any FOUR questions.
9. Discuss the significance of research in social sciences.
10. Explain the sources and types of hypothesis.
11. When are sampling and census methods are appropriate?
Explain.
12. Examine the steps involved in process of data analysis.
13. Analyse the role and types of research report.
14. State and explain the types and techniques of
observation.
15. Critically examine the sealing techniques in brief.
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Subjects

  • business environment
  • business laws
  • business research
  • financial and management accounting
  • global business and mncs
  • growth management
  • it for retail management
  • management concepts
  • managerial economics
  • marketing management
  • organizational behaviour
  • principles of retail management
  • quality management
  • quantitative methods
  • retail logistics and supply chain
  • retail sales management and selling skills
  • retail technology management
  • retail trends
  • shopper behaviour and relations management
  • store and mall management
  • strategic retail management