DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Second Semester
STRATEGIC MANAGEMENT
(Upto 2012-13 Academic Year 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Recall the difference between vision and mission with
minimum two examples.
2. Explain the business system concept with suitable
examples.
3. Explain the Nature and scope of corporate strategy.
4. List out and explain the business level sub strategies
with suitable examples.
5. Explain the vertical and horizontal diversification.
6. Short note on Growth strategy and its types.
7. List out and explain different types of organisation
structure.
8. Define: Organisation climate. Explain its features.
Sub. Code
24
DE-2879
2
wk10
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Briefly explain the objective of business in digital era.
10. Develop a BCG matrix for your favourite industry.
11. Brief note on combination strategy with suitable
examples.
12. Define: Joint venture. Explain the challenges of joint
venture.
13. List and explain the elements of strategy with suitable
examples.
14. Develop a directional policy matrix for your favourite
industry.
15. What is ERP? Explain its features with suitable example.
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