DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Second Semester
STRATEGIC MANAGEMENT
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Define Strategic Management, explain its objectives.
2. Short note on Project life cycle.
3. Explain the turnaround strategy and its implications
with suitable examples.
4. Define Strategic Alternative and explain its types.
5. Explain the evaluation of organisation structure.
6. Explain the functional features of ERP packages.
7. List out and explain different types of organisation
structure.
8. Explain role of organisation climate in leadership with
suitable examples.
Sub. Code
24
DE-3979
WSS
2
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Briefly explain different types of business system.
10. Brief note on Portfolio analysis with suitable examples.
11. Explain GE Matrix with suitable examples.
12. Define Change management, explain its challenges with
suitable examples.
13. Briefly explain generic strategic alternatives.
14. List out and explain external growth strategy.
15. Describe the process of strategy implementation.
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